Leveraging the Power of Virtual Events for Business Success
Around 40% of events are predicted to be virtual in 2022, as found in a survey of over 8,000 marketers. Virtual events have risen in a vertiginous fashion since 2020, while hybrid and in-person events have declined by around 32% since the start of the pandemic. There are many benefits to hosting virtual events—including reduced costs, the ability to reach a wider audience, and the ability to achieve a wide array of goals (including sales, networking, education, and training). How can you ensure that your virtual events tick all the boxes and mark your business as an innovator?
Accessing the Right Technology
In order to ensure that you meet your goals, relying on the right technology is key. Some 70% of all event organizers, for instance, say that quality microphones are critical to the success of the event, with good cameras coming a close second. As stated by virtual event experts webcastingandvirtualevents.com, enhanced audio and video transmission help hold an audience’s attention and facilitate better environments for meetings, debates, and discussions. You should additionally utilize technology that will help you organize your event, ease registration, customize the content of your event, and analyze your audience engagement. Features such as customizable registration, the provision of event session details, on-demand video, real-time user chat, virtually moderated Q&A sessions, and post-event analytics can help you plan smooth, slick events with minimal hiccups. For something out of the box, consider the use of holograms, virtual reality, and augmented reality to capture your audience’s attention in a more immersive fashion.
Choosing the Right Speakers
Ensure the person or persons leading your event are good communicators. While your event will undoubtedly feature more than one expert in your industry, the person introducing them, leading Q&A sessions and interviews, and introducing different parts of your event, should be a seasoned speaker. To add dynamism into the equation, consider having two speakers and have a prepared script they can work from to ensure that all key points are covered. Ask them to lead dynamic sessions with questions and opportunities for discussion so that audiences are not passive bystanders but rather active participants that add value to each discussion or meeting.
Marketing Your Event
A virtual event has the potential to reach thousands of people or more at a time if it is well marketed. Invest in the tools you need to inform as many people in your target market. Start by creating an engaging event page that is true to your brand’s ethos. Create content with the right keywords while also offering a small taste of what audiences can expect. Use various social media platforms to extend your reach and rely on contacts to share information about your event with their partners, collaborators, and clients. Your event page should contain items of real value—including reports, infographics, and short videos about the topics being covered. If possible, provide video footage featuring speakers and the main areas they will be covering.
Virtual events have enjoyed considerable growth over the past two years and statistics indicate that they are here to stay. These events help reduce a business’s carbon footprint while also cutting down on costs. To make sure your event is a success, invest in the right technology, choose dynamic speakers, and invest time and money in the marketing tools and strategies you need to reach a wide audience.