MMS Messaging: Tips and Tricks to Improve Your Mobile Marketing
- Refresh your mobile marketing with the help of engaging MMS messages.
Mobile marketing continues to be one of the most effective ways to reach your customers. It boasts impressive open and engagement rates and is a cost-efficient solution. When you consider that your customers are always on their phones, it makes sense.
Why wouldn’t you want to reach out to your customers on the device that almost never leaves your customers sight? There’s a world of opportunity when it comes to mobile marketing.
For many marketers, when they think of mobile marketing tactics, SMS messages are the first thing that comes to mind. But did you know that there’s another text marketing solution that can turn even higher results?
SMS and MMS marketing are very similar but have a few unique differences, the use of media being the most obvious. Image courtesy of Lifewire.
While SMS may cost less, MMS messages offer higher engagement rates with a 15% average click-through rate and 20% more campaign opt-ins — those are numbers you can’t ignore. And with the help of the right MMS marketing software, you can take advantage of those metrics without causing yourself a headache.
In this article, we’ll take a closer look at some tips and tricks to help you make the most out of your MMS marketing. You’ll quickly see that MMS messages are a great solution to improve your mobile marketing strategy.
Here’s a quick look at some of the topics we’ll cover:
- How MMS messages can improve your mobile marketing campaigns
- How MMS messages can integrate into your cross-channel marketing efforts
- How MMS messages can improve shareability among your customers
- Why using an MMS marketing software will benefit you
- Why you need to listen to the data and grow from it
MMS Marketing Tips
MMS messaging can be a powerful tool, but everyone needs a little assistance when getting started. In this section, we’ll take a look at a few tips on how you can improve your mobile marketing with MMS messaging.
From developing text campaigns to creating shareable content — using MMS messaging take your mobile marketing to the next level.
Improve Your Mobile Marketing Campaigns with MMS Messaging
You could use the same old SMS messaging to communicate with your customers through your mobile marketing campaigns — or you could switch it up by sending MMS messages. If you’re looking for a way to see increased engagement and a higher ROI, it’s the perfect solution.
By adding media to your text messages, you’ll have a higher chance of catching the eye of your customer. This option allows you to build out more complex campaigns that speak to your customers through both text and imagery.
MMS messages allow you to add more than just a simple text message to your customers. This example is much more likely to capture their attention and make them wonder what the new products may be. Image courtesy of Martech Today.
There are many ways to draw them in with additional imagery, GIFs, or videos. They say a photo is worth a thousand words — so why not expand the reach of your message by including images?
MMS messages work well for a variety of different mobile marketing campaigns. Here are just a few examples of campaigns that you can leverage MMS messages:
- Flash sales
- Loyalty programs
- Welcome campaigns
- Text to win campaigns
Utilizing MMS marketing software provides you with the perfect platform you can revamp your message campaigns. With the right platform, you can build campaigns that speak to all of your target audiences and encourage a two-way conversation.
Integrate MMS Messaging In Your Cross-Channel Marketing Efforts
If you’re practicing cross-channel marketing, text message marketing is a must-have. MMS messages are a perfect way to bring all of your in-store and digital marketing tactics together into one cohesive plan.
Take your customer experience to a new level. Leveraging cross-channel marketing can bring the in-store and mobile world together to create a more comprehensive experience. Image courtesy of Listrak.
That’s because text message marketing can be done anywhere and integrated well with digital tactics such as email and social media. Using consistent imagery across all platforms will help build a comprehensive experience for your customers and brand recognition in the process.
Here are a few examples of how you can utilize MMS messages in your cross-channel marketing efforts:
- Use in-store signage to encourage customers to sign up for your MMS messages. Once they’ve subscribed, you can then send them a message that includes an image or GIF expressing your thanks.
- Send MMS messages to your customers and let them know about an upcoming product launch on your website. Make the experience more exclusive by including subscriber-exclusive sneak peeks at upcoming products.
- Use email marketing to encourage customers to subscribe to your MMS messages for special offers. Then bring subscribers back to your site with imagery that teases what the offer may include.
When it comes to cross-channel marketing, there’s no better tool than text marketing. MMS simply takes that tactic and adds a little extra flair to it.
Shareability of MMS Messages Makes Increasing Reach Easier
MMS messages are very easy to share between friends and family — which means you can increase your reach even easier. That’s because text messages can be shared in the click of a button.
If your message piques a customer’s interest enough, they are likely to share that with someone in their circle. That’s why creating your MMS messages with sharing in mind can help increase your potential reach.
Customers who love your brand may want to share the content of your MMS messages. Someone who received this message may want to let their best friend know about the new collection and forward the message along. Image courtesy of TechCrunch.
This sharing will result in additional impressions and could lead to new subscribers. As that cycle continues, you can expect to see your list grow and an increase in engagement.
Referrals from friends and family mean a lot to customers who are looking to make a purchase and you never know who is sharing your messages. That’s why you should always create your MMS messages with shareability in mind.
MMS Marketing Tricks
Looking for a few tricks to help make the most out of your MMS messaging strategy?
Well, you’re in luck. In this section, we’ll share a few tricks to help you take full advantage of your MMS marketing efforts. From working with the right MMS marketing software partner to learning from your data — these tricks are sure to help you to continuously improve your mobile marketing.
Utilize an MMS Marketing Software for Best Results
Having the right tools can make a big difference in the success of your mobile marketing efforts. That’s why working with the right MMS marketing partner is the first step in a successful MMS messaging integration.
You can’t do it all alone, and that’s where your MMS marketing software comes into play. All you have to do is create the messages and then let the software do the work from there. It will take care of the sending, tracking, data analysis, and can even identify new campaign opportunities.
Having the right partner in place can help you to learn more about your customers and provide them with the most relevant messages. Knowing what they send them and when can make all the difference when it comes to clicks and open rates. Image courtesy of Martech Today.
Another benefit of utilizing MMS marketing software is that it can help you unite all of your marketing efforts into cross-channel marketing. Adapting cross-channel marketing will allow you to create a sophisticated multi-stage, highly-personalized customer journey. This means real-time, personalized experiences across your digital channels including email, MMS, and social media.
Here are some of the features you can expect from an MMS partner:
- Keyword campaigns
- Broadcast segmentation
- Coupon codes
- Conversion tracking
- Recurring data acquisition campaigns
- Cross-channel orchestration
- Cross-channel identify resolution
And those are just the beginning! Working with the right MMS marketing software will improve your mobile marketing and provide you with the results you’re looking for.
Listen and Learn From the Data
MMS messaging provides you with tons of valuable customer data — don’t forget to listen to it.
Sometimes we get so caught up in the next campaign that we forget to take a look back at our past campaigns. This can be a detriment because understanding what worked and what didn’t work can help you to improve your current methods.
That’s why you need to take time to listen and learn from the data you have at your hands. Maybe your customers engage more with your messages when you include a GIF rather than a static image. Knowing this can help you create a better experience and improve your metrics in the process.
We have access to more data than ever before — so don’t forget to use it! Identify trends, learn from what doesn’t work, and start creating new campaigns with all of this information in mind. If you don’t continue to grow and evolve your MMS marketing efforts, you’ll continue to see the same results month over month.
Improve Your Mobile Marketing With MMS Messaging
So what do you say? Is MMS messaging the right tactic that will push your mobile marketing to the next level?
These tips and tricks will help you move into the MMS messaging world. But it’s up to you to take the time to learn what your customers want and need. It can be a hugely successful marketing channel if you take the right steps and make the most out of the platform.