5 Ways To Make Your New Sydney Bar A Success
Opening a bar can be one of the most fun and rewarding experiences in your life, especially if it’s in party-loving Sydney. As one of the highest populated cities and the biggest tourist destination in Australia, you’ll also be awash with customers to patronize your new premises. However, as with any new business opening up a new bar can be hard work. We’ve put together a to-do list to ensure your new place is one of the most packed in the city. Check out our ideas below!
Make A Website
This should be a given, but make a website that has an impact to lure in new customers. Look for a tried and tested, highly rated hospitality branding agency in Sydney that will be able to assist you with creating your brand and bringing your vision to life. Once you’ve figured out how you want it to look they’ll help you put your name out there via a website and you can show it off to potential patrons.
Set Up Social Media
Social media is one of the best free marketing tools to promote your new business. You can spread the word about your hot new bar to Sydney’s influencing elite (there are a LOT) who will be able to do a lot of the legwork for you. Make sure you’re constantly active on your socials and document your journey rather than just the finished product. By filming and photographing the creation of your bar you can drum up attention before you’ve even opened! Make sure you capture all of the unique features your bar has to offer!
Organise A Soft Launch
The best way to get all of the hippest Sydney-siders to shout from the rooftops about your new bar is by setting up a soft launch party and inviting everyone you know, especially people of authority. Offer free drinks and VIP tables in exchange for promotion on Instagram and TikTok and let the power of the people do its work.
Create A Niche Night
Partygoers love a niche event that caters to a certain type of music, aesthetic, or theme. If you’re a big house music fan hold monthly events that show off up-and-coming local DJs. If you’re a foodie at heart, why not host a different food truck each week? Offering something different from the usual pint, pokies, and chicken parma will give you a USP that customers will love.
Hire The Best Security
Sydney police are not messing around when it comes to underage drinking and any misuse of alcohol or drugs on a bar’s premises. Hire top-notch security to keep your party-goers safe, and also ensure that your business keeps its license and new reputation without being damaged by unruly patrons. Also, add anti-drug lighting to toilets and make sure your bar staff isn’t overserving already drunk customers. You want your bar to be known for a fun night, but avoid having disorderly or passed-out people around your venue. High-quality security will also be able to diffuse any arguments or fights that may break out, keeping you, your staff, and your customers safe.
Are you setting up a new bar in Sydney? Share your plans in the comments!