How to Create Blog Posts that Convert Website Visitors into Paying Customers
How much money are you making from your site? If your website is not generating enough income for you, then you need to look at your content because it is what keeps readers engaged and turns them into paying customers.
One of the greatest challenges facing most businesses with a strong online presence is the ability to convert website visitors into paying customers. This is why I create content finely structured to make me money in the long run via lots of strategies.
So, in case you don’t have the budget to hire good freelance writers to help create blog posts that convert website visitors into paying customers, here are 5 strategies that must be contained in your blog posts if it must convert visitors into paying customers.
5 Strategies to Convert Website Visitors into Paying Customers
Your Posts must be Profile Specific
One big mistake most online marketers make is that they just create content with the belief that whosoever reads it will buy what they are selling.
What a big mistake!
Picture this…you are trying to sell a weight loss supplement, but you are not specific on who your target customers are. You are just creating blog posts that speak to every fat person with the hope that they will buy.
I don’t need to tell you that they are thousands of internet marketers out there trying to sell weight loss supplements too, and potential customers are even confused because every marketer keeps projecting their product as the best.
So, how can you stand out from the noise with your blog content?
By being specific about who your target customers are.
Take the weight loss supplement, for instance, everyone is selling it. But, if you can specify on all your blog posts that your weight loss supplement is specifically for women who just gave birth, women who just gave birth reading your content will say to themselves, “since this is just for me, and not like the random weight loss out there, it probably will work. Let me give it a try.”
And before you know it, your website visitors will start buying your supplement.
The reason why your post must be profile specific is that the more specific your selling point in your content is, the more you will attract your ideal customers, and it will be easy for them to make a buying decision.
This is what you should keep to heart whenever you are creating blog posts for your website with the intention to convert your visitors into paying customers.
Be specific of who your target customers are.
Talk about their Problems
The best blog content that converts is those that talk about your reader’s pain points. For example, if you are targeting customers who want to learn how to make money online, you are to create content around their pain points. Talk about what it is to be poor or not happy with your financial position.
Put yourself in their shoes and make your content emotional. Get into their emotions, remind them of the pain and let them know why they need what you are selling.
Let’s take the weight loss supplement as an example. If you are selling weight loss supplements for women who just gave birth, talk about how it feels to lose that curvy shape after giving birth, and talk about how they may not get to wear their sexy clothes again if they don’t take charge of their weight.
When your readers know that you understand their pain, they are likely to buy whatever you are selling.
Put yourself in the customers shoe.
Your Posts Should Provide Half-Baked Solution
This is another component that if you include in your blog posts can increase sales on your website. And not just that, it will get your readers to trust you on whatever you will be selling to them. This work best when you are selling information products like making money-online product.
What you do here is share with your readers what they need to know to get started. Like a step-by-step process or framework.
You must have seen a lot of internet marketers apply this in their blog posts. They will show the steps you will need to take or the tools that will be needed to start making money online. But, will allow you to hit the buy button to have access to the product or learn how to do it.
Applying this element to your blog post will not really provide them with the exact solution, but just a taste of the solution for them to salivate and imagine themselves in their desired position. Eben Pagan, Tim Ferris, Neil Patel and his team use this technique in their content very well.
Do not give out all the information on the post.
Always Include a Call-to-Action
This is the action that you want your readers to take after reading your blog post. You should never end any of your content without any form of call-to-action. The call to action must not be to buy what you are selling. It can be to subscribe to your email list or join your Facebook group or share your content on various social media.
A call to action can be placed anywhere in your content in a form of wording or graphic. Use a variety of call-to-actions so as to deepen your relationship with your readers. This will keep them glued to your website and eventually turn them into customers.
Encourage the potential customers to act.
Include in-content Testimonials
Don’t do this in all your content. Only do it when it is necessary and it should not be a forged testimonial. Including testimonials in content has proven to work by far in converting readers into paying customers.
Don’t just decorate your blog post with quotes from your happy customers, incorporate them into a story and let it blend with your content. This in return increases the legitimacy of what you are selling and gives readers more confidence to make a buying decision.
Testimonials will encourage them to buy
So, there you have it.
I just gave you a million-dollar content template that I use in creating blog posts that convert to sales. You can start applying this to your blog posts and watch out for the magnificent results you will start to get.
I will love to read your thought and contribution. Use the comment section below and I will respond accordingly.