Dangote, Star Beer Ranked among most Admired, Valuable African Brands

Dangote Industries Limited (DIL) and Star Beer have been ranked among the top 100 Most Admired and Most Valuable African Brands in 2014. According to the ranking released by Brand Africa in conjunction with African Business magazine, DIL and Star Beer emerged as 9th and 11th most Valuable African Brands respectively in the 2014 ranking. Also, DIL and Star Beer emerged 6th and 14th most admired brands respectively.


Most Valuable African Brands Dangote


According to the 2014 Brand Africa 100 rankings of the most valuable and most admired brands in sub-Saharan Africa released recently, DIL has a brand value of $253 million while Star Beer has a brand value of $68 million.


The ranking did not come as a surprise as DIL has a presence in about 15 African countries which have made the brand more visible to the local populace. President/Chief Executive, Dangote Industries Ltd, Aliko Dangote who was recently named Forbes African Man of the Year 2014 is also ranked among the World’s most powerful 72 people by Forbes Magazine. The continent’s foremost billionaire who hails from Nigeria is listed as the 68th most powerful person in the world and is one of only two Africans to appear on this year’s list. The magazine ranked Egyptian President Abdel Fattah el-Sisi as Africa’s most powerful man. He ranks 51st on the power list, according to its ranking of the World’s Most Powerful People; Dangote is the second most powerful man in Africa.

star beer brand


African Business Magazine writing on Dangote stated, “heralded by some as the face of the new Nigeria, Africa’s richest man is looking beyond cement, sugar, and flour the three commodities that built his fortune to the oil business. In April he announced $9 billion in financing from a consortium of local and international lenders to construct a private oil refinery and fertilizer and petrochemical complex in the country.” It would be recalled that Consumer News and Business Channel (CNBC) recently ranked Dangote as one of the 25 most influential people in the world in terms of having a profound impact on business and finance. A CNBC spokesman said: They have disrupted industries, sparked change, and exercised an influence far beyond their own companies. As CNBC embarks on its second quarter-century, it faces a world completely altered from when it started.


In its latest survey CNBC, global financial and business outfit ranked Dangote as 23rd among the first 25 people who have impacted the business world most since 1989. Apple Computers founder Steve Jobs topped the list followed by, Bill Gates, with other names on the list including Ben Bernanke, Alan Greenspan, Sergey Brin, Larry Page, and Eric Schmidt. Other notable names on the 25-man list included Jeff Bezos, Warren Buffet, Oprah Winfrey, Mark Zuckerberg, Jack Bogle, Larry Ellison, Rupert Murdoch, Jack Welch, Narayana Murthy, Howard Schuldt, Bernard Arnault, and Li Kashing. Also on the list are Carl Icahn, Meg Whitman, Amancio Ortega, Michael Bloomberg, Sandy Weill, Cher Wang, Martha Stewart, and Carlos Slim. The prestigious TIME Magazine in 2013 named Dangote among the100 most influential persons on earth. Bill Gates, Microsoft Founder and Co-Chair, Bill, and Melinda Gate wrote a tribute in honour of Dangote in commemoration of his listing by the Time magazine. Gate dwelled extensively on the philanthropic gestures of the President of the Dangote Group in the areas of health, especially polio eradication and job creation efforts.


Some Information on this post was reference from Brands Africa and Sun News.


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Francis Nwokike

Francis Nwokike is the Founder and Chief Editor of The Total Entrepreneurs. A Social Entrepreneur and experienced Disaster Manager. He loves researching and discussing business trends and providing startups with valuable insights into running a profitable business. He created TTE to share ideas and tips to help entrepreneurs run and grow their businesses.

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