Vanity Phone Number: How This Simple Tool Can Transform Your Business’s Image and Customer Reach
Operating a business in today’s marketplace is not always easy. However, when you have the right tools and resources available to you, running a successful operation can be a very rewarding and profitable venture.
With that in mind, you may want to consider investing in very simple tools such as the vanity phone number. The vanity phone number is not only known for transforming the way businesses increase their customer reach but also for helping to revolutionize the way companies market their products and services.
Also, by using this simple tool, your business can reach a broader audience and build a brand that makes it easy for potential customers to find you for their needs.
And here is just how this simple tool can work for you.
1. Helps to Increase Brand Recognition and Awareness
One of the biggest benefits of investing in the vanity phone number is that it makes it easy for customers to recognize your brand. This is because your phone number is unique and easy to remember. Therefore, whenever people have a need for the products or services that you provide, they can automatically recall your exact number without having to look it up online or in a phone book.
Also, by using this tool as a strategy to capture and service your customers, your brand can be clearly viewed for what your company does. For example, the customer can easily remember why you can be trusted as a valuable resource in the industry, especially when they are looking for a product or service that they want to buy. Additionally, if you associate your vanity phone number with an interesting jingle or a catchy phrase (i.e. 1-800-CONTACTS, 1-800-FLOWERS or 1-800-TTEBLOG), it will become even easier for customers to recall and connect your brand to your specific specialty. Typically, if these promotions are designed just right, your company may also be well known for offering premium and superior quality products and services.
Simply put, your brand will not be generic but known for the specialty that you provide to the customer.
2. Helps in Increasing Your Company’s Call Volume
If your business’s phone lines rarely ring, after you have been in operation for several weeks or more, it’s a good indication that you are not capturing enough calls to generate a sustainable business. It also means that you need to do more to increase the volume of calls that you are receiving. The strategy that you use to increase the call volume can make a huge difference in how well your business does. Therefore, you will need a plan that can completely change your call volume.
Fortunately, one of the best ways to address these problems is to invest in a vanity phone number. A vanity phone number can increase the number of calls you are receiving. Unlike traditional business phone numbers, you can use the vanity phone number as a promotional tool to increase your customer base. For example, as mentioned earlier, the vanity phone number can be used as a marketing strategy to increase your call volume. This is because it can be used as a multi-level approach to increase brand awareness and drive more customers to your website.
With this improvement in brand awareness, there is also a higher likelihood of more people calling your business for the products and services that you offer. This is mainly because customers may begin to recognize your company as one of the best brands in your industry.
3. Gives Your Business a Competitive Edge Over Others in the Industry
As the vanity phone number is becoming more popular in areas like North America and other continents across the globe, businesses of all sizes and industries are starting to use it to gain a competitive edge over their competitors. Therefore, if you are not using a vanity phone number to market your business, you may be missing out on a golden opportunity to increase your sales and profits.
This is because the vanity phone number allows you to market your business in the most innovative ways. From posting your vanity phone number on your website to attract more customers to using these catchy jingles in tv and radio ads, there is a lot that you can do to ensure that your business has a competitive edge over other companies that are still using traditional phone numbers.
4. Provides Your Business with more Versatility in Creating Marketing Strategies
Building the perfect marketing and ad campaign for any business is one of the many challenges that businesses and other organizations face today. Even though there are many marketing tools and strategies that can be designed to promote products and services, some tend to be a lot more successful than others. Therefore, the research that you do before you start your marketing campaign will be crucial to your success. And, it is one of the main reasons why you should consider using a vanity phone number in the promotions that you create.
Also, because of this, you will most likely find that many of the top companies are using these phone numbers to promote their brands. Here are 5 of the most effective campaigns and ad strategies that you may want to use to create innovative promotional ads and other marketing campaign materials.
Most Effective Campaigns and Ad Strategies to Create Innovative Promotional Ads.
i. Incorporate Vanity Phone Numbers into Online Marketing Campaigns: Businesses are taking advantage of the vast amounts of traffic that they can generate through online marketing. These campaigns are often very simple to create and publish to large target audiences online, especially when they use vanity numbers in a manner that is consistent with the company’s brand. For instance, these vanity phone numbers are used for the following:
- company’s website advertising
- marketing materials on their products
- social media profiles
ii. Use Vanity Phone Numbers in Radio and Tv Ads: Vanity phone numbers are also used in a variety of other ways, including referring the consumer to these phone numbers in radio and TV ads. In fact, one great way to ensure the audience recalls these numbers easily is to create a fun and memorable jingle with this unique number that the company creates themselves.
iii. Use Vanity Phone Numbers in Exclusive Deals and Promotion Campaigns: Vanity phone numbers may also be used to promote exclusive deals that others do not receive. For example, if the customer calls the vanity phone number, they may receive a coupon code to receive a special discount. This is a very effective way to encourage customers to share discounted deals with their friends and family.
iv. Use Vanity Phone Numbers to Create Memorable Slogan and Taglines: A marketing team may choose to incorporate customized slogans and taglines that use their vanity phone. As part of their branding, this can create a strong connection with the company and its customers.
In sum, many of today’s top marketing companies are aware of what works and what doesn’t. They are also aware of the benefits of using a vanity phone number to promote and build their brand.
v. Use Vanity Phone Numbers to Enhance the Quality of Customer Satisfaction: In addition to making great marketing tools, vanity phone numbers can also be used to improve customer satisfaction. Unlike companies that use traditional business phone numbers only, the customer will not have to remember several new numbers or search through the company’s website to find the right number to call.
Instead, the customer will be able to reach the business by calling one number that is easy to remember and find for all their needs. Simply put, the ultimate goal is to provide the customer with a superior customer support experience every time they interact with the business.
5. Provides businesses with Flexible Ways to Set-up Customizable Phone Systems
The vanity phone number can be used to make it simple for businesses to serve their customers with a flexible customizable phone system. For example, the business’s representatives may choose to set up one vanity phone number for the entire company. And once this number has been set up and published to the public, it can be used to reach different departments within the company. For example, this vanity phone number can be programmed in advance with customizable prompts for each extension (i.e. each department in the company). Thereby, giving all of their customers and clients a one-stop-shop number for all their questions, complaints, and concerns.
The vanity phone number is completely transforming the way businesses promote their business image and their customer reach. Even though it is often seen as a simple tool, it is actually a powerful revolutionary way to create successful marketing campaigns and strategies. This is primarily because it allows businesses to use these numbers to build their brand in a wide variety of different ways.
From giving customers a memorable phone number that they can be used to contact the business for all their needs to building up a recognizable brand identity that gives the company a competitive edge over others in their industry, the vanity phone number is one of the most effective tools in the marketplace today.