5 Ways Technology Is Affecting Small Businesses

Convenience and instant communication paved the way for experts to improve and innovate systems. As a result, there’s excellent availability of technology that’s being enjoyed today. 


Technology is now considered essential from the fact that it exists in every facet of daily living. In education, courses are virtual, including resources that can already be accessed online. In terms of entertainment, movies, music, gadgets, as well as other leisure sources are digitally made or powered by it. In the work environment, most depend on technology to aid ease the burden of tedious labor. Moreover, factories employ robots, mechanics use technology to assist in precision, and doctors use X-rays and different kinds of scans. This is just a glimpse of how humans have become dependent on technological advancements. 


But how about in small businesses? Technology is evident everywhere, but does it significantly affect small businesses? If so, how? In this post, I have listed 5 ways technology is affecting small businesses and why you must start taking advantage.


5 Ways Technology Is Affecting Small Businesses


  • Taking Full Advantage Of Available Technology

According to SMB analytics, 80% of small businesses aren’t taking full advantage of the available technology. This value affects the performance of small businesses. If technology was used to its full potential, success rates would go over the top. This is because technology offers many avenues for enhancements in terms of quality and convenience in providing services. 


When start-up business owners wish to maximize the benefits, there many ways to harness technology in small businesses. These steps are essential for small business owners to save instead of spending more on business-related tasks that can be handled digitally. In short, technology is also an investment if it’s properly utilized. 


  • Communication With Suppliers And Customers

This function is highly evident, primarily since technology is mainly used for connectivity. In this aspect, small businesses use it to communicate with suppliers and customers. Companies are strict when it comes to details and schedules. Technology saves businesses time and effort. Purchase orders are done digitally as well as all necessary documentation. Notifications and other business-related appointments can be scheduled on time without errors, too.


For the customers, technology is beneficial when there are questions, comments, and feedback. It aids business-customer interaction. Small business owners generally use this function most of the time since it’s the quickest way to provide service and gain customers. This also pertains to building a relationship, handling complaints, and expanding brand awareness


Unlike big corporations, small business has the time to respond to customers immediately. However, the perks of huge industry businesses are they can afford to invest in technologies like AI for automated messaging and communications with their customers.


  • Managing Of Customer Interactions

When a small business starts to grow and gain popularity, it becomes challenging to manage customer interaction. It’s also costly to procure an additional workforce solely for that purpose when it can be handled by artificial intelligence. 


More often than not, businesses use automated responses tailored to FAQs since it’s very convenient and informational. At the same time, it’s stress-free and less costly. So, instead of paying extra charges, why not maximize the technology that’s available and easy? It ultimately saves time, money, and, most importantly, effort. 


Not every aspect of the business should be handled personally. Business owners must use their assets wisely and productively. 


Also read: How to Develop a Successful Marketing Automation Strategy


  • Visibility Of Content Worldwide

Aside from the essential perks of technology, its most significant advantage is its ability to reach a global audience. Although a small business operates on the local scale, it isn’t far from being recognized abroad. Social media and search engines allow that to happen, which is a product of technology! Even if the business is based across the world, it could reach an international audience through those platforms.


This is another reason why many small businesses are growing. Due to international audiences, shipping and delivery started to be an option for buying products. In return, small business owners earn more from fees and extra charges.


  • Sharing Of Products

In another perspective, sharing products and services isn’t limited to promotions and advertisements from the business itself. Another way to communicate is through sponsorship to start-up influencers. This will be a give-and-take relationship where the influence can promote the product and additional content for the influencer. 


In small businesses, it pays a lot to have connections, no matter how minimal it is. From that, potential partnerships can eventually be formed. 



Technology can either be a business’s success or downfall, depending on how it’s used. As small business tries to survive in the corporate world, it’s imperative to use what’s available, most preferred, and what’s trendy. Adapting according to the customers’ demands is one of the strategies that’s going to make the business last.

Francis Nwokike

Francis Nwokike is a Social Entrepreneur and an experienced Disaster Manager. I love discussing new business trends and marketing tips. I share ideas and tips that will help you grow your business.

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