5 Killer Startup Marketing Ideas Every Entrepreneur Should Know
If you have a business idea that you’re about to launch onto the market, spreading brand awareness should be your first step. Marketing is a crucial component for all businesses, but especially so for startups. Whether you have experience in running a business or not, letting potential customers know about your products or services is vital.
Even if you don’t have a big marketing budget set aside, here are five of the best startup marketing ideas that every entrepreneur should know.
Build a Reputation
No matter what kind of products or services you offer, it’s essential that you build a strong reputation. As an unknown startup, it’s unlikely that people will trust what you have to say initially, so one way to build credibility is by getting featured in a major publication. Creating relationships with big publications can be achieved in several ways, such as engaging with their content, sharing their posts, as well as following their editors. The last thing you should do is be too promotional, as potential customers may be turned off.
Have an Exclusive Element
Customers love to feel as though they’re getting a product or service exclusively. Although your products may not be exclusive necessarily, the way consumers hear about them could make them feel as though they’re getting them first before anyone else. Before your startup goes live, a great way to build interest in your brand is by giving a handful of consumers early access to your app or website’s beta version. You should also consider offering access to an influencer who can spread the message of your business.
Use the Right Strategies
If you aren’t using the right digital marketing strategies, you can’t expect your startup to be booming with business. Whether you use email marketing, content marketing, or an SEO strategy to boost your search engine ranking result, consider consulting a professional digital marketing agency.
Have a Referral Program
Human beings are social creatures, meaning we love to tell others about things that have happened to us (whether it’s good or bad). One of the best marketing ideas you can use for your startup is by creating a referral program. Word of mouth is everything, so when a customer is satisfied with your product or service, they’re more likely to tell their friends and family. Offering special incentives for sharing your services with their circle can turn interested consumers into loyal followers.
Make Use of Social Media
Whether you like it or not, social media is one of the best marketing tools to use for small businesses. Once you set up a business page on Facebook, you can start to build an audience who are interested in your brand. Staying connected with your customers is vital for a successful startup.
Unless your audience is aware of your startup, you can’t expect much success in the beginning stages. To make potential customers take notice, using the right marketing strategies is key.
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