Avoid These 3 E-commerce Store Mistakes For Better Growth

There are a lot of people who are getting into running an e-commerce site these days. The barrier to entry is very low so a lot of people think it will be easy. Unfortunately, it isn’t as easy as it seems to pull off a successful e-commerce site. Running an e-commerce store can be rewarding, but it does require a lot of work and dedication.

There is a lot of competition in the ecommerce space, so it can be difficult to stand out and attract customers. There are a lot of mistakes that many new owners make. In this article, we will go over the most common mistakes to avoid while running your e-commerce store.

 

1 – Order processing and fulfillment

Many new owners don’t realize how important their fulfillment processing is and often make their biggest mistakes with this aspect of the business.  Processing orders and fulfilling them for an ecommerce store can be a complex process, but there are a few key steps you can follow to make it as smooth and efficient as possible.

Choose an order processing system that works for your business and set it up. This could be as simple as using an excel spreadsheet, or you may want to use a more robust system like an ecommerce platform or a standalone order management system. Elect a payment processor that meets the needs of your business. This will handle the transactions for your online store and transfer the funds to your business account.

Decide how you will handle shipping for your products. Will you use a fulfillment service to ship the products yourself, or offer local pickup? Make sure to clearly communicate your shipping options and costs to customers.

2 – Poor marketing strategy

Marketing and advertising are crucial for driving traffic and sales to your ecommerce store. It’s important to find the marketing and advertising tactics that work best for your business and to track and analyze your results to see what is most effective.

Take care of the SEO of your website. By optimizing your website and product pages for relevant keywords, you can improve your search engine rankings and make it easier for potential customers to find your products. Also, paid advertising, such as Google Ads or social media ads, can be an effective way to reach a targeted audience and drive traffic to your website.

3 – Not building an email list

One of the best ways to boost revenue is to have an email list that you can promote to once in a while. You should be focused on building a list as soon as you start the website.

Consider offering a discount, free shipping, or another incentive to encourage visitors to join your email list. Make it easy for visitors to join your email list by adding a sign-up form to your website. You can place the form in a prominent location, such as the footer or sidebar, or you can use a pop-up form to capture email addresses.