How to Build a Solid SEO Strategy for Small-Budgeted Businesses
SEO is one of the most important aspects of online marketing, regardless of the size of your business. When a big corporate can easily invest in a professional SEO agency, small-budgeted businesses leave no stone unturned when it comes to organic optimization as it’s much more affordable.
Thanks to the internet. There are a ton of resources available that can help you understand the basics of SEO and how to implement them. However, with a lot of information comes the responsibility of sifting through everything and figuring out what works best for your business.
Whether you’re a brand new eCommerce or a blockchain company, if you’re on a tight budget but still want to build a strong SEO strategy, here are some tips.
#1. Do Your Research
The first step is to educate yourself about SEO. The basics are not that difficult to understand and there are a lot of free resources available online. Once you have a basic understanding of how SEO works, you can start implementing some of the techniques on your website.
There are two types of SEO: on-page and off-page. On-page SEO is the process of optimizing your website to make it more search engine friendly. This includes things like optimizing your title tags, meta descriptions, and content.
Off-page SEO is the process of building backlinks to your website to improve your authority and ranking in the search engines.
Both are important for a strong SEO strategy but, if you’re on a tight budget, you may want to focus your efforts on on-page SEO to start.
#2. Conduct a Keyword Research
No matter the content you create, it must also be keyword-rich. This means including your target keywords in your title tags, meta descriptions, and throughout your content.
For example, if you’re a plumber in Los Angeles, you’ll want to target keywords like “plumber in Los Angeles”, “Los Angeles plumbing”, and so on.
The best way to find these keywords is to use a keyword research tool like Google Adwords Keyword Planner or Moz Keyword Explorer.
Don’t stuff your keywords in there just for the sake of it, though. Google will penalize you for keyword stuffing and your content will suffer as a result. Instead, use your keywords sparingly and only when they make sense.
#3. Focus on the Content Quality
Did you know Google’s algorithm is based on over 200 different ranking factors?
While some of those are out of your control, there are a few that you can influence. One of the most important ranking factors is content quality.
Creating high-quality, informative, and keyword-rich content is essential for a strong SEO strategy. Not only will it help you rank higher in the search engines, but it will also help you attract more organic traffic to your website.
When creating content, focus on creating something that is unique and interesting. If you can provide value to your readers, they’re more likely to keep coming back for more.
#4. Invest in Visual Content
Visual content is doing such a good job in website ranking now.
We’ve mentioned before, one of the most important aspects of SEO is creating high-quality content. This includes not only text but also visual content like images, infographics, and videos.
Investing in visual content is a great way to improve your SEO and attract more organic traffic to your website.
For instance, infographics are a great way to quickly convey information in an easy-to-understand format. They’re also highly shareable, which can help you attract backlinks – which is also one of the most crucial ranking factors.
When creating visual content, make sure to include your target keywords in the file name and alt text to help improve your ranking in the search engines.
#5. Make the Content Accessible for Any Devices
Another important ranking factor is mobile-friendliness. In today’s day and age, more and more people are using their mobile devices to access the internet.
This means that your website needs to be optimized for mobile devices. If it isn’t, you’re likely to lose a lot of organic traffic.
Making your content accessible for any device is not only good for SEO but also for your users. After all, you want them to have the best experience possible when they visit your website.
There are a few things you can do to make sure your website is mobile-friendly. First, you can use a responsive design. This means that your website will automatically adjust to any screen size.
Second, you can use accelerated mobile pages (AMP). This is a type of code that makes your website load faster on mobile devices.
Both of these things are important for a strong SEO strategy and will help you rank higher in the search engines.
#6. Pay Attention to the Site Speed
Nothing can make a visitor leave a site so early as a slow-loading page.
The site speed is the time it takes for your website to load. This is important not only for SEO but also for user experience.
After all, no one wants to wait around for a website to load. If your website takes too long to load, you’re likely to lose a lot of organic traffic.
There are a few things you can do to improve your site speed. First, you can optimize your images. This means that you should compress them so that they take up less space and load faster.
Second, you can minify your code. This means getting rid of any unnecessary characters in your code to make it smaller and faster to load.
Third, you can use a content delivery network (CDN). This is a network of servers that deliver your content to users based on their location.
Using a CDN can help improve your site speed and also improve your SEO.
You can use free site speed tools like Google’s PageSpeed Insights to see how you can improve your site speed.
There are tons of practices you can do to optimize your website for SEO. These are just a few of the most important ones that you should focus on if you’re working with a small budget. Remember that SEO strategies aren’t one-time things. You need to continuously work on them to see results– especially if you choose the organic, little-to-no-budget way.
If you can invest your time and resources into these things, you’ll be well on your way to ranking higher in the search engines and attracting more organic traffic to your website.