What Is SEO? A Simple Guide for a Newbie Webmaster
What is SEO in simple term?
SEO simply means Search Engine Optimization.
Search Engine Optimization are different methods or techniques, webmasters can use to improve their site’s ranking in search engines so that they represent closest matches and most reliable resources for user’s search query.
For any webmaster that needs his or her site appear in the top ranking of a Search Engine Result Page – SERP, Search Engine Optimization is very important.
HOW SEO WORKS
It is always very tough especially for newbie sites to get noticed on the web even when the sites have unique, genuine important content in it.
Let us assume a blogger wrote an article on an important topic like Who is an Entrepreneur? And in this article, you broke down this topic that even a newbie will understand this topic after reading. You shared this article with the intent to get people to read your article, give their opinion and even to build authority within the niche.
Now it is assumed that your article is the best and well detailed when the keyword “who is an entrepreneur?” is concerned but when users type in the word in a search engine, the search engine result page shows a lot of sites that have written on the same topic but not yours.
This is because your site;
- Might not have been indexed on any search engine.
- Still new with low domain authority
- Is poorly ranked
Submit your Site to Search Engines
So the first step is to help search engines find you.
You can do this by submitting your new post manually to search engines.
Before now, one can submit new posts on almost all the search engines including Google and Bing/Yahoo on free submission sites like freewebsumission and so on but it is no longer so. You can still make use of this free submission site for other search engines but for Google and Bing/Yahoo, you must login to your webmaster console to manually submit your new post for indexing. You can also allow the search engine find you but this may take a while for new sites.
A Must Read for Beginner Webmasters: HOW TO SUBMIT YOUR SITE TO SEARCH ENGINE
The web page on your site which includes genuine useful information, exciting info-graphics or photographs should also have helpful links that can guide your visitors to other needful resources. Like the link above on how to submit your site to search engines.
You should note that if your site is the best resource for entrepreneurship on the web, it benefits search engines to list it high on their SERPs.
So all you have to do is look for a way to show these search engines that your site belongs to the top.
Your site in an ideal World Wide Web should rise to the top of search engine result page, SERP based on the content it has alone, but this will take a bit of time before it can achieve this height without SEO and there is no guarantee of this.
For most bloggers who wishes to monetize their blog, SEO is very important. You can get quality traffic through this technique. Blog for cash bloggers should note that, traffic translates into prospects and more prospects more money. It doesn’t matter if you are selling directly from your blog, hosting web advertisement or affiliate marketing.
HOW TO INCREASE YOUR SEARCH ENGINE POSITION
Search engines categorize web pages based on keywords example entrepreneurship which is an important term that your content or article is based. These keywords are competitive when they are just one word.
Search engine providers do not search out this term themselves as millions of topics are posted and discussed on the World Wide Web daily.
Computer Programs like crawlers and spiders are used to search the web and analyze these individual pages based on major keywords (i.e. queries people key in on the search engine).
For your keyword to be easily identified by this programs it should be well placed at some particular positions. It matters a lot, if not well placed at the right places the program might not be able to identify it, placing your keywords at the under-listed position will help its ranking.
Title: This is the title part of your post. The title of your content is one place that should be a must to place a keyword for your new post. You can use a title like “What is the major causes of business failure” or “Principles of Entrepreneurship“. This helps your site to be found by search engines when their is a similar query on the search engine.
HTags: This is another right place to position your keyword. Most search engine will position your title and header tags together when ranking your web page, it will also help users to easily identify what they are looking for and a header can have definition of the key word. Headers Tags ranges fro H1 – H6.
These two positions are the best place to position your key word while you still use them randomly in your page.
Image Tags: Most webmasters often underestimate the power of image tags and the prospect of traffic it can send to their site. Using images within your content is very crucial and helps your ranking on SERP, and using an image tag could help drive traffic to your site as tons of traffic also emanate from the Google image search for example. Remember that search engines are not capable of reading images but the tag (keyword) associated with such images can give a clue of what the visitor is looking for.
Most search engine programs also consider greatly how many web pages are linked to your page. This is called link analysis.
The programs rank pages according to the most pages that have more links from other sites discussing the same keyword. If your page is linked to from high ranking pages, it most likely will be ranked high overtime.
This is because the program assumes the content is valuable and worth linking to from other webmasters/authors.
What this implies is that the site linking to you(mostly do follow) is giving you big credit for a wonderful post as well as telling search engines to give you a positive mark – higher rank. This is another SEO secret.
Most webmasters use every method suitable to them to build backlinks, from submitting guest posts, to paying for links or exchanging links with other site owners.
Google now frown at unnatural link building strategy like buying or exchanging of links.
The best link one can get is links earned through sharing great contents on ones site. Google have improved overtime they can now detect natural links and the unnatural ones.
Link building is vital in SEO.
There are other ways to optimized your web page but they are back door method and we do not discuss such methods in our blog. These other methods are the black hat approach of SEO and Google and most other search engines frown at those methods. But they can still draw traffic to your site.
You can improve your blog/business ranking through SEO. There are some digital agencies like SEO One Click that assist startups with their digital marketing.
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