Designing A Landing Page? 5 Elements You Should Never Miss

Businesses today are relying on the internet to reach their target audience and diverse prospects. In the same way, customers can easily find your business and know all about your brand, products, and services through your website. To do that effectively, it is best to have a well-designed landing page.

Your landing page must be direct to the point, clear, and complete in expressing what your company does and how you plan to deliver the needs and expectations of your customers. Whatever your goals are, having an effective home page will drive more sales, increase leads, and grow website traffic. There are best eCommerce practices that you should apply to engage your new audiences and keep them from turning to the next site.  But first, let’s look at the different elements that you should never miss when designing a landing page:

Designing A Landing Page? 5 Elements You Should Never Miss

  1. High-Quality Media

An effective landing page should consist of all media elements comprising a combination of texts, images, or videos. Sticking to only one type of media may not deliver good results. Hence, it’s essential to integrate all media on your home page.

Put eye-catching images and videos on your landing page that depict the product you’re offering or are related to the idea you’re promoting. It will make your landing page visually engaging, especially knowing that visuals are crucial for today’s marketing scene.

When designing your landing page, choose images that are appropriate for your target demographic, especially those that reflect their interests. Upload high-resolution photos that can attract new readers and visitors. That could make an excellent first impression. Using visual search and SEO, you can easily find the right images for your home page.

Aside from pictures and videos, you can consider adding illustrations, graphics, and other media content that can elevate the appeal of your landing page. If your current home page doesn’t have any videos and illustrations, consider adding one, as this is an ongoing trend for many websites today.

Adding media proves to be effective in driving traffic. They are also known to convert sales. Demonstrations of products, testimonials, and videos with emotional cues can help provide value to the viewer, consequently attracting a broader target market.

  1. Value Proposition

While you have a tagline or slogan for your marketing campaigns, your website’s landing page should contain a value proposition. This statement aims to communicate why buyers should choose your products or services. Note that it is not the same as explaining your products or services’ features and benefits. A value proposition explains what your business offers and what customers can expect from you in terms of value.

With a unique selling proposition, you can differentiate yourself from the competition. Study your competitors and spot your competitive edge. It will allow your brand to position itself better among industry peers. It could also help set clear customer expectations and help them understand why they should learn more about your products and services.

  1. Features And Benefits

The next element is the features and benefits. A good landing page must contain supporting copy beyond the headline to be convincing for your target audience. As you describe features and benefits, be sure to include specific details. Some of your customers are keen on details, so avoid being vague.

Features And Benefits on a Landing Page

Features describe the specific qualities of your product or service, while benefits describe its positive impact. When designing a landing page, include both of these details and descriptions. You can even include product demonstrations and other videos that showcase the best points of your products or services.

  1. Proofs Or Testimonials

Every customer new to your brand has doubts and questions, especially when your business is just starting off. With so many scammy websites and companies today, consumers are more careful than ever and want to check for proof.

Social proof on your landing page can show new audiences that others have already purchased what you offer. There are many ways to do this. You can add real customer reviews and testimonials on the bottom part of your landing page. You can also add a hyperlinked page for customers to engage and virtually interact with a staff and raise their concerns and ideas about your products and services. When visitors see that others have already patronized your brand, they are more likely to become customers as well.

Aside from customer testimonials, you can highlight awards you’ve garnered in the industry or when you’re involved as a member of different reputable organizations or groups.

  1. Call To Action

A call-to-action (CTA) is effective not only on a website’s shopping page but also on your landing page. In fact, it is best to place a CTA on almost all of the pages of your site. Note that your CTA buttons ultimately convert your visitors into customers, so they are the most crucial part of your landing page. Visitors should click these buttons to get notifications and subscriptions or if they wish to be redirected to your purchasing page.

When creating a CTA, make sure it isn’t too large or too small. It should not overlap any other essential elements of your landing page but should still be noticeable.

Another factor for your CTA button is the words or phrases you use. Some of the common ones are “buy now,” “sign up,” “get notified,” or “submit.” Regardless of the call-to-action phrases you use, make sure it is catchy enough to persuade your prospective consumers to know more about your brand.

Choose a color that contrasts with your landing page’s background to draw attention to your CTA button. Make it attractive and appealing, but at the same time, it should match the overall color scheme of your website. The chances of conversion can be dramatically increased by making these buttons stand out.


Every business out there personalizes its landing page in a bid to make marketing more effective in attaining its goals. Hopefully, you’ve gained some helpful tips and insights above by learning the important elements that should be found on your landing page. When your landing page is on point, you can improve your website traffic, increase leads, and generate more sales.

Francis Nwokike

Francis Nwokike is a Social Entrepreneur and an experienced Disaster Manager. I love discussing new business trends and marketing tips. I share ideas and tips that will help you grow your business.

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