4 Effective SEO Techniques for Startups
Looking to build your startup online?
Who doesn’t want to show up on the first page of Google and other search engines?
That is why companies rely heavily on SEO techniques to make an impact, get things moving faster and start building traction before they run out of limited funds they have.
SEO remains the heart of digital marketing and can prove your business’s backbone in the long run. It brings organic leads to your website. But many startups don’t want to reap these benefits. Why?
They follow the SEO shortcut to spend less money, hoping to cut a few corners. But sadly, because of Google’s sophisticated algorithm, cutting these corners does more damage than good.
Focusing on your SEO strategy is more important than ever. With most people heading toward Google to look things up. Ignoring SEO can be detrimental for your business growth. When running a startup with little money and time, you need legitimate hacks that improve your organic search traffic.
In this article, we discuss some helpful SEO techniques that can help you improve your online presence and ensure customers can find your business organically.
Let’s explore some effective SEO techniques for startups.
Use these four tips to create an effective SEO strategy that delivers the intended results:
Collaborate with an SEO agency
While SEO can get you customers, the bad thing is that it isn’t the easiest thing to figure out. If you’re unable to get a solid grasp on it, getting your website off the ground becomes impossible.
Collaboration with an SEO agency for B2B business can help your website rank for specific keywords faster.
An SEO agency has a storehouse of experts who are masters in their field and help your startup grow faster. Also, with Google changing its every algorithm now and then, keeping track of what works and what doesn’t can be an overwhelming experience.
Staying up-to-date with the algorithm changes is essential; otherwise, you can get penalized even before you dream of reaching Google’s first page. Hiring an SEO agency can help your startup define your ideal target customers and use keyword research tools to align your keywords strategy with your audience. These SEO techniques focus on on-page optimization for higher ranking.
Using their skills, an SEO agency ensures that every page has the best content possible and answers the user’s intent. These agencies optimize meta descriptions, add schema markup and images, and build internal links to improve SEO performance.
Apart from ensuring high-quality content, SEO professionals perform technical SEO audits to recommend the best ways to improve your website to receive more traffic, upgrade users’ on-site experience, and enhance organic ranking.
For startups looking to increase their online traffic, an SEO agency could differentiate between success and failure.
Interesting statistics: With 90.63% of content getting no traffic from Google, an SEO agency like Skale can take your business to new heights.
Focus on link building
Another valuable and effective SEO strategy is link building. It’s the practice of acquiring links to your website from other websites. When your startup gets a backlink from high-quality sites, it passes authority to your website and ensures you achieve higher search engine rankings.
Link building is more about posting links pointing back to your domain everywhere on the internet. Though this scattergun approach might seem beneficial, it won’t boost your SEO ranking or serve any purpose.
Maintaining a balance in your SEO strategy and building relationships with high-authority sites is valuable for a higher ranking on search engine result pages.
Apart from ranking your site, these link-building strategies increase your web traffic, lead to a higher SEO score, ensure excellent revenue generation opportunities, improve the relationship with clients, and increase your brand’s visibility and exposure.
Today, link building is essential because a good link from a highly-visited website ensures “link juice” and increases traffic. When you link to websites relevant to your domain, getting relevant traffic also increases. A robust and passionate audience from a relevant blog is often better than having a larger audience with disengaged customers.
Interesting statistics: With 58.1% of SEOs believing that backlinks have a huge impact on search engine rankings, startups can no longer afford to overlook link-building strategies.
Search for long-tail keywords to rank for
Another interesting SEO strategy is using long-tail keywords. These keywords are usually 3-5 words with low search volume but help in capturing the relevant traffic to your website.
Companies can use long-tail keywords to target niche audiences instead of a larger audience.
Though these keywords get a small number of searches per month, they usually have a higher conversion rate. Long-tail keywords are helpful in retail and B2B because of their high specificity, which indicates higher purchase intent.
These keywords are a lot less competitive, easier to address and increase the chances of generating high-quality leads. Apart from these benefits, a long-term keyword increases the startup’s chances of making content visible to users.
When users search for a long-tail keyword, Google displays personalized suggestions based on their location, interest, and sex. It means that two users entering the exact search might see different results.
Long-tail keywords optimize your startup website for various searches as they’re more specific.
You can use various keyword research tools to find the best long-tail keyword for your startup. Some other ways of finding appropriate keywords are using Google-related searches that appear while you’re typing your query.
You might find these keywords at the bottom of your SERP, below the first page of your organic results.
Interesting statistics: Long-term keywords have a 3-5% click-through rate higher than generic searches.
Create a technical SEO gameplan
A common issue that might crop up when a startup business fails to incorporate SEO into its marketing strategy is the emergence of technical issues that you might face later.
Knowledge of technical SEO helps ensure that your website gets properly indexed, and it helps increase your search engine ranking.
To combat this issue, having the technical aspect of SEO addressed helps avoid complex SEO issues that you might face. Apart from being costly, it becomes challenging to manage technical SEO problems in the later stages of your startup development.
When you create a technical SEO gameplan, you adhere to Google’s best practices for website optimization, ensure the website loads quickly and remove pop-ups and other intrusive elements that might hinder user experience. It also helps keep your website safe and removes broken links and 404 pages from your website.
You might feel that getting ranked on the first page of a search engine is a cakewalk. It’s not!
It might take several months to get your website to where you want it to achieve. The more time you spend building your website’s SEO, the more sustainable business you can create.
Implementing your technical SEO skills ensures you create easy websites for search engines to index, crawl, and rank.
The need of the hour for a startup is building a technically sound site that is easy to navigate and loads quickly. This ensures your users can spend more time on your website.
Interesting statistics: 53% of website visitors leave a website if it takes more than three seconds to load, making technical SEO a must for your startup business.
An SEO strategy should be a part of your business plan from day one.
Doing so helps you strengthen your marketing potential and get ranked on the first page of Google. With a solid SEO strategy, you can efficiently eliminate obstacles that make your startup visible to the target audience who want to find you on search engines.
While fast and sustainable growth is everything for a startup, search engine optimization is a slow process. You require patience to be successful.
Constantly updating your website with fresh material and replicating factors that helped increase your SEO ranking is a great way to continue your business growth.
If you are new to the SEO game but want to build a website that attracts customers and takes your business to another level, use the services of an SEO agency, especially if you’re a B2B business.
It becomes easier to concentrate on issues that make a difference to your bottom line with a professional agency.
Startups are all about experimentation and tinkering with your SEO strategies to find what works best for your company. For instance, using a long-tail keyword can be beneficial for a SaaS startup, and technical SEO can provide an element of short-term and long-term visibility.