How to Create a Perfect Content Marketing Plan for Your Business?
Have you thought of a content marketing strategy that would expedite your business processes and yield the desired results? Most businesses today vouch for laying out a detailed plan right at the onset of a project. After all, content strategy is all about knowing your goals well and working around your content to accomplish them. With an increasing number of business owners registering to the importance of content marketing, there is a surge to adopt it to accelerate their business.
This article aims at focusing on bringing forth the steps you could take to launch your product with an effective content marketing plan.
What is Content Marketing and Why is it Important?
Let’s say you are aiming at promoting your brand. So, your content marketing plan needs to revolve around SEO which eventually drives more traffic to your page and improves its visibility.
Fundamentally, content marketing involves cultivating a technique that would help you utilize your content in a way that brings value to your company. Let’s dive into the essential steps that assist you with chalking out an adroit content marketing plan about your area of operations.
Step-by-Step Guide for a Perfect Content Marketing Plan
Reliable and cost-efficient sources that guide a considerable amount of website traffic are one of the factors content marketing can help you with. Acquiring new customers, getting new leads are the other aspects that can be elevated in the process. You could start with one distinguished piece of information that would get you uninterrupted and organic traffic.
Here’s how you can move forward in a stepwise manner.
Know Your Goals: This step requires you to jot down all that’s important to your business. What’s the purpose of your content and how will you go about creating it? Will the content creation be cost-efficient? These are some of the questions you need to ask right at the beginning. You may also design a template or a sheet that defines and calculates your goals. Through this sheet, you shall be able to evaluate the efficacy of your goals. Assessing the targets at this stage will certainly be an aid to move through the next steps.
Elaborately, your goals may include:
- Improving sales
- Improving traffic
- Achieving more revenue
- Social media management
Once you have determined your goals, you can move on to the next action.
Determine Your Audience: Who will be reading your content? Who is it created for? Just like creating content, defining your audience is just as important. If you do not evaluate your audience type, even great content would not harvest good rankings for your business.
You could begin by collecting information regarding the demographics of your visitors. Inspect the data such as gender, age through web and social media analytics. Using tools that help gauge the visitors’ interests will also help you design content accordingly.
Significance of Persona: The buyer persona carries a lot of weight when it comes to customer engagement. Understand the buyer’s persona to build a rapport with the visitor. So, research and develop a plan to get a grip over the audience you are targeting. Knowledge about this can help you bind your content in a way that appeals to the target audience the most.
Moreover, your visitors are more likely to come back and chances of conversion become higher when you have hit the right persona parameter.
Define KPIs: KPIs (Key Performance Indicators) are a brilliant way to examine if you have fulfilled the criteria and have satisfied all the parameters that lead the way forward. The KPIs vary from business to business. You could assess the requirements of your company and identify the KPIs that suit your plan.
Here are some KPIs that you could define:
- Website Traffic
- Income milestones
- Enhance search rankings
- Get new subscribers or comments
Estimate the current position: This is also termed Content Audit. A simple way to do this is to use tools to compare your content with that of your competitors. This assists in establishing the effectiveness and success of your blog.
SEO checkers, Position tracking tools, and other site-auditing tools can benefit you in more ways than one. They let you know in case any of your pages or posts require modifications or improvements in line with your goals.
Decide the required type of Content: Zeroing down the type of content is also crucial to your content marketing procedure. Whether it is a video, a webinar, a worksheet, or a blog post, you would need to plan which one of these would present your product in the best manner possible. With reports suggesting a rise in the use of podcasts by people across the world, you can use them as an efficient tool to highlight the advantages of your services or products.
Content Management System: Just like we cannot have good food without a sorted kitchen, deriving great content may not be possible without a competent CMS. Creation of content, analyzing and publishing, can all be undertaken at one spot; and that is a content management system. Further, you may also analyze your work in these systems. WordPress, for example, is a content management system that empowers you to carry out multiple actions on your content.
Authors are Resources: SMEs (Subject Matter Experts) and professionals with in-depth knowledge are your resources. You will need them to create and maintain the content. So, creating a team with these professionals is the next step.
A writer produces content and reports it to the content marketing manager. The manager would be in charge of delegating the tasks to the writers as well as checking on the flow of work. They would also be coordinating with the top management or their supervisor (let’s say CEO) who would have the final authority to approve the completed tasks.
Another aspect here is to consider if you need more or external resources to create content. You may already have the internal content creators; yet, you may require specialists at times. Freelancers who hold expertise over the domains or technologies you require could prove to be adept resources as well.
Deliberating and Conceptualizing Ideas: Having a great team is only half the job done. You would have to skillfully organize and sync them all. Before embarking on the journey, brainstorm through the ideas which would essentially represent your brand in a more detailed form. For this, using means such as a blog-ideas generator could be of great help.
This is to say that gauging the trending topics related to your field and finding suitable content designs is vital. So, adopting market research tools and training your team to use them are the ways to move in the right direction.
From creating content to arriving at the publishing stage, the entire team needs to work in tandem for ensuring a well-informed content piece on the wall.
Decide a timeline: Setting up a timeline or a content calendar forms an integral part of the content marketing plan. Right from the first step of content creation till it gets published, you need to track every single event for its timely occurrence. Planning is the key here. Scheduling the tasks with realistic timelines and due dates is an excellent way to keep everything on track.
Utilizing tools such as Google Calendar or an editorial calendar can be compelling when you have a small number of posts to work on. However, if you are handling a lot of information, then other elaborate options like CoSchedule could be relatively more beneficial. Also, while planning your calendar do make a note of the holidays when there would be no deliverables.
Create, Publish, and Market: Creating content requires meticulous research. Using diverse tools, working on your skillset, diving into other useful sources of information and what not! With so much research done to put together a proficient piece of content, you now need to finally publish it.
Before hitting the publish button, ensure that your post entails all the information you intend to share with your customers. The post should be a comprehensive presentation of your product’s advantages, the way it can help the client, and all the relevant features.
Besides, there’s a consistent need to keep in mind the factors related to marketing your content; this includes SEO ranking, page-level targeting, geo-location targeting among others. Based on these, your team will have to optimize the content to be a good fit. You may also take clues from other successful content marketing plans your contemporaries might be using.
Quantify the Outcomes: After you put in your hard work, now comes the stage to measure and evaluate your efforts. Again, Google Analytics can be handy to know how your content has been fairing. Similarly, conversion analytics tools help you get an insight into the performance of your marketing campaigns.
Onboarding certain tools to know if you have achieved the right KPIs is again a great idea. They let you know about the level of engagement your content has been able to achieve. Quantifying the results is a good way to know the instances that need improvement.
Implementing these steps could prevent the last-moment hiccups in your content marketing plan.
We wrap it up here with an expectation to clear the lurking doubts, if any, around the subject of content marketing strategies.