8 Reasons Why You Need To Track And Measure Your Podcast Analytics
Podcast analytics play an essential role in tracking and measuring your podcast engagement and performance, but most of us have no idea how to use it. Understanding podcast analytics is essential to your time and effort to serve your podcast listeners better and maximize your overall performance.
Also, some online tools can help track your podcast performance, and Libsyn is one of them. Libsyn offers analytics tools for your podcast so you can be sure you’re making smart marketing investments based on audience insights.
Here are eight reasons that will help you track and measure your podcast analytics.
1. Understands Your Audience Better
Podcast analytics is a type of data analysis that allows podcast presenters to understand their audience better. They help you determine who is listening to your content and on which platform they are listening. Lastly, podcast analytics will help you better serve your audience and create more relevant content.
2. Determines the Location and Device of Your Audience
Use podcast analytics to learn where to hold webinars or live events and prepare local companies for sponsorship for additional revenue. In addition, you can easily track your audience’s devices and platforms and use this information to benefit your audience further.
3. Find Ways to Improve Your Progress
If you regularly track the success of your podcasts, you’ll be able to track and improve the progress of your podcasts. There are always ways to improve, and an easy way is to review your analytics. Plus, you have a better chance of making money from your podcast if you keep an eye on how to improve your analytic performance.
4. Scaling Your Monetization Potential
Podcast analytics are essential for tracking monetization because they help you figure out how much money your show can earn. Typically, podcasts have an option of advertisement, where a sponsor pays for ad space depending on how many listeners per thousand download your episode. It is called CPM (Cost Per Mille).
5. Analyze Listener Podcast Reviews
Checking reviews from your listeners on social media and podcasts are a great way to learn about your performance. Encourage people to provide feedback using “Like and Subscribe” CTAs, and show your gratitude by putting their suggestions into practice.
6. Make Money from Advertising and Sponsorship
Using podcast analytics, you can check the earnings from each displayed ad and find out how to improve your earnings by targeting other items. Then, you can start charging extra for pre-roll advertising.
7. Track Audience Engagement
Check your audience’s drop-off rate and determine how to improve if it’s low. According to a Riverside study, podcasts lose about 35% of listeners in the first five minutes. So make sure your podcast includes good content to grab the audience’s attention. Include catchy, relevant music and sound to delight your audience.
8. Analyze Audience Reach to Your Podcast
Finally, analyze how visitors reach your podcast. If they reach via your blogging, add extra blogs to your podcast marketing approach.
Measuring your podcast analytics is a wise tracking technique. It provides information about podcast performance that helps you enhance your content marketing strategies and monetize your podcast.