Innovative Methods To Market Your Business
You may have just started a business and are now wondering how you can dominate the industry, others may have had a business for a while but feel their marketing strategies are somewhat stale and need a revamp. Marketing is important in many ways, it spreads the word about your business and can drive sales from qualified audiences. If you don’t promote your service or product, then you are going to have very slim chances of making any money or even reaching your audience.
As a business, it is important to understand that your prospective customer is being pulled from all sides when they are searching for your product or service, so it’s important for you to stand out from the competitors who have a limitless budget and use a range of marketing strategies, but in your own way. Everyone has hit that wall in business, some may struggle to build the business, and others just struggle to reach their audience. In this article, we will go through some innovative methods to market your business to help drive traffic to your business and reach your perfect audience.
Take Full Advantage Of Google
It is no secret that customers will use Google first to find the product or service they are after. Google is an extremely powerful tool and can bring in new business. The great thing about Google is that there are many free tools available that you don’t need an SEO expert for.
One of the first things you need to do is create and verify your Google Business Profile. This profile is your Google listing and it is what allows your website to show up on Google Maps and local listings. Not only this, but if you have a GMB account when users search for your business, you are easy to find.
Once you have created and verified your profile, you will then be able to update your opening hours, link your website, and provide all your contact information to your customers. It’s also important to get people to give you reviews on Google as this helps to boost your listings further. This marketing method may sound like it could be more innovative, but you will be surprised by the number of businesses that overlook this.
Share User-Generated Content On Social Media
Google is a powerful tool, but so is social media. Some would even say that it is more important in this generation, whilst others will completely disagree. For this, we are saying that social media is just as important as Google as they offer different services that can’t really compare.
One extremely powerful method of using social media is to use user-generated content (UGC). Up to 80% of shoppers say that a brand is more purchasable when they see less biased branded content. This is great as the potential customer will see other customers using the product or service and will then have more faith in your brand.
Create Engaging Video Content
You may not be the best at making video content, but it pays to brush up and learn the skills that are required. Video content received the most engagement and it generates over 1200% more shares than text and image content combined. Video content dominates social media and it’s not expensive to create.
The other great thing about video content is that it can be created in many forms, from testimonials and step-by-step guides to interviews, live streams, and demonstrations. In this generation, most are now used to buying online without actually handling the item in person, this is why video content is great as it can help to encourage people to buy the product or service.
Jump On Trending Topics
Social media is fueled by trends, and since TikTok was created, trends have only become even more popular and global. Whether it’s a dance trend, a trending song or even the famous “TikTok made me buy it” channel. Trends are continuous and are great for creating relevant content. The big question is, how do you find trending topics before anyone else does? It’s pretty simple!
- Ask your customers
- Read forums and analyse what you think is going to be popular
- Do a thorough competitor analysis
- Celebrate annual events
Just because it’s been done, doesn’t mean it won’t go viral, just make it your own and make it unique.
Share Your Expertise
If you are selling a product or offering a service, then you can help to build trust around your brand by offering your expertise. No matter your niche, whether your expertise is in home decor, car mechanics, dropshipping or content writing, positioning yourself as an expert will open marketing opportunities. You could even share the expertise and guidance you have gained from starting your own business and people will start to trust you much more. This will in turn build your reputation which means the next time someone needs a product or service you offer, they will go straight to you.
There are the obvious methods of doing this through video content, podcasts and creating a blog on your website, but there is another way that can benefit you in more than one way. By contacting websites that evolve around your industry, you could ask them if they would be open to you becoming a contributor on their website. Not only can you reach their audience and give them useful knowledge, but you can also link to your website through these articles which can then lead readers to your website so they can contact you.
You can also post these on social profiles such as LinkedIn and Facebook groups which can also link to your website. By linking your site through your knowledge on these platforms, it also gives your website domain authority which is also excellent.
If you have had a business for a while and have realised that everything feels a bit stale, then it may not just be the marketing that is the issue. It could be due to your branding. This is just as important as your marketing strategies as it helps to create your business around your audience. If your branding is off, this means that your marketing strategy could be off too as you may be targeting the wrong audience.
By rebranding your business, you will in turn be able to understand your audience more which in turn will help you to target your perfect audience with your marketing strategy. If you have tried to brand your business before but seeing not positive result, it may be best to hire a branding agency to help as they will be able to give you all industry knowledge and find your perfect customer.
Standard marketing strategies can only get you so far but moving on this new year, there is a need for trying out new strategies. By following these tips, you will be able to find your edge and position in your market and target the perfect audience for your marketing.