Legal Requirements for Your E-commerce Platform

From advertising compliance to website accessibility, discover the legal requirements for launching and running an e-commerce platform.

What do an unplugged hair dryer, a burning hoverboard, and children’s audio voice recordings have in common? These are just a few reasons Amazon was sued last year. As an e-commerce platform, Amazon has successfully navigated these crises with grace and business law acumen.

However, it is not just big players like Amazon that need to stay apprised of online business laws and regulations. Any online retailer must comply with legal requirements, whether a small business, startup or rapidly expanding mid-market company. E-commerce is a relatively new retail branch, and it cannot be easy to navigate the legal requirements. However, it is essential to remember that, like other online businesses, e-commerce websites are regulated by corporate, copyright, and contract laws. In addition, laws surrounding consumer protection and corporate governance need to be considered.

As an e-commerce platform owner, it is essential to invest the time to learn about the rights and wrongs when it comes to taxes, payment gateways, trademarks, patents, and copyrights. Additionally, you need to be aware of shipping restrictions, inventory, age restrictions, business insurance, licenses and permits, PCI compliance, and customer privacy.

These digital-specific provisions around web accessibility, data privacy, and electronic payment processing are essential to comply with, as they may apply to your store.

Legal Requirements for Your E-commerce Platform

Top 9 Legal Requirements to Open an E-Commerce Platform

1. Business Registration and Licensing

When starting an e-commerce platform, one of the first steps is registering your business and obtaining any necessary licenses and permits. Depending on the state and industry, the specific requirements can vary.

Generally, businesses must register with the state’s Secretary of State and obtain a business license. Additionally, if you plan to sell certain products or services, such as alcohol or firearms, you may need additional permits. Failing to comply with these legal requirements can result in fines and legal troubles.

Therefore, it is essential to research and understands the registration and licensing needs for your e-commerce platform to ensure legal compliance and protect your business.

2. Matters Related to Commercial Agreements

Commercial agreements are an essential aspect of any e-commerce platform. These agreements govern the relationships between businesses and their customers, suppliers, partners, and other stakeholders.

Ensuring that all commercial agreements are legally binding and enforceable and protect your business’s interests is crucial. Such agreements may include terms and conditions of sale, privacy policies, user agreements, and more.

When drafting or negotiating commercial agreements, it is vital to consult with legal experts to ensure that the arrangements comply with applicable laws and regulations. Legal experts can also aid in handling legal issues for commercial entities, as they are well-versed and have expertise in handling such matters.

Additionally, it is essential to regularly review and update these agreements to reflect any changes in laws, business practices, or industry standards. By doing so, businesses can minimize legal risks and avoid costly disputes.

3. Privacy Policy and Data Protection

Privacy policy and data protection are critical considerations for any e-commerce platform. Privacy policies inform customers how the platform collects, uses, and protects their personal information.

It is essential to have a clear and comprehensive privacy policy that complies with state and federal laws, including the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR).

Additionally, e-commerce platforms must take measures to protect customer data from breaches and cyberattacks. This may involve implementing secure payment processing, using encryption technologies, and maintaining regular backups.

Failure to comply with privacy and data protection regulations can have severe legal and financial consequences. Therefore, it is essential to prioritize privacy and data protection measures when running an e-commerce platform.

4. Legal Issues for Commercial Entities

Apart from matters related to commercial agreements, e-commerce platforms face various legal issues as commercial entities. Compliance with laws and regulations such as the Consumer Protection Act and the Federal Trade Commission Act is essential.

E-commerce platforms should work with a legal expert to ensure they comply with all legal requirements and avoid legal disputes and financial losses.

5. Payment Processing Compliance

Payment processing regulations and standards are established to protect consumers and prevent fraud. E-commerce platforms must comply with the Payment Card Industry Data Security Standard (PCI DSS) and other applicable regulations when handling sensitive payment information. This may involve implementing secure payment gateways, tokenization and encryption technologies, and maintaining regular security audits.

Therefore, e-commerce platforms must prioritize payment processing compliance to protect customers’ payment information and maintain trust and credibility with their stakeholders.

6. Intellectual Property Protection

Intellectual property refers to creations of the mind, such as patents, trademarks, copyrights, and trade secrets. E-commerce platforms must protect their intellectual property rights and respect the intellectual property rights of others.

This involves thoroughly searching and clearing any trademarks, copyrights, or patents before launching a product or service. Additionally, e-commerce platforms should register their trademarks and copyrights to protect their brands and content. Protecting intellectual property rights can prevent infringement, unauthorized use, and loss of revenue.

7. Advertising and Marketing Compliance

When advertising and marketing your e-commerce platform, complying with various federal and state laws and regulations is essential. These include rules related to false advertising, unfair competition, and deceptive practices.

An attorney for business matters can help ensure your advertising and marketing campaigns comply with all relevant legal requirements. They can review your ads and marketing materials to ensure that they are accurate, not misleading, and do not violate any laws or regulations.

8. Accessibility Compliance

Accessibility compliance is becoming increasingly important for e-commerce platforms, particularly businesses serving customers with disabilities. The Americans with Disabilities Act (ADA) requires that businesses provide equal access to goods and services to people with disabilities, including those who use assistive technology to access the internet.

This means that e-commerce platforms must ensure that their websites are accessible to people with disabilities, including those who are blind or visually impaired, deaf or hard of hearing, or have mobility impairments.

9. Website Terms and Conditions

Website terms and conditions are an essential element of any e-commerce platform. These terms and conditions outline the rules and regulations governing your website’s use, including payment, shipping, returns, and more.

It is essential to have well-drafted terms and conditions that protect your interests and comply with all relevant legal requirements.


E-commerce platforms face many legal requirements that must be addressed to ensure compliance and success. From business registration and licensing to privacy policy and data protection and matters related to commercial agreements, e-commerce platforms must prioritize legal considerations to establish credibility, gain customer trust, and avoid legal and financial repercussions. By consulting legal experts and staying up-to-date with relevant laws and regulations, e-commerce platforms can minimize legal risks and establish a strong foundation for long-term success in the competitive e-commerce landscape.

Francis Nwokike

Francis Nwokike is a Social Entrepreneur and an experienced Disaster Manager. I love discussing new business trends and marketing tips. I share ideas and tips that will help you grow your business.

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