4 Ways Creators Make Money on YouTube

YouTube is the silver screen of the 21st century. Many people have become millionaires from posting videos onto the platform – some channels have earned their creators in excess of $22 million in one year (Google it). If you would like to try your hand at making some money on YouTube, here are 4 ideas on how to do so.

4 Ways Creators Make Money on YouTube

Join the YouTube Partner Program

According to the latest YouTube statistics, the platform has 2.3 billion users worldwide, which makes it the ideal way to reach a vast audience quickly and easily.

If your YouTube channel has over 1000 subscribers and it has had at least 4000 watch hours in the past 12 months, you can apply to join the YouTube Partner Program, which will enable you to monetize your account.

Joining the partner program also requires you to sign up for Google Adsense. Once you have chosen adverts to appear on your channel, you will earn money when subscribers either click on or view the adverts. Remember to select adverts that will appeal to your audience and that are relevant to the content of your channel.

Make Tutorial Videos

Tutorial videos are popular on YouTube, so if you have a unique skill or talent, you could make some instructional videos and set up a channel.

Many people find it easier to follow an instructional video rather than read a book when they are learning a new task. In this time of COVID lockdown and quarantine, classes and teaching groups have been canceled, and people have been turning to online tutorials to learn a new skill to keep them occupied when they are housebound. Craft tutorials, DIY videos, and educational videos are worth a try. Try to pick a subject you are really skilled at, and that doesn’t have much competition from other YouTube channels.

Sell Products and Merchandise

Most of the top-earning YouTube channels have made their millions through selling products and merchandise rather than through advertisements. Selling unique products will help generate revenue. Giving your channel an eye-catching logo and branding will give your subscribers something to buy and strengthen the relationship bond between you and them. For example, you could create a video channel on YouTube showing viewers how to sew a handbag, and then you could link your channel to your online shop, which sells all of the products needed to make the handbag.

License the Content on Your Channel

Suppose you have made a video that has been very popular, and many people have shared it immediately on other social media platforms or via text and email to their friends and family. In that case, it means it has gone viral. Sometimes the video can be so popular that tv shows, news broadcasts, and online sites want to post it. If this happens, you can charge them for the rights to your video. Websites such as Juken Media list videos for such people to purchase so you can upload your video there.

Francis Nwokike

Francis Nwokike is the Founder and Chief Editor of The Total Entrepreneurs. A Social Entrepreneur and experienced Disaster Manager. He loves researching and discussing business trends and providing startups with valuable insights into running a profitable business. He created TTE to share ideas and tips to help entrepreneurs run and grow their businesses.

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