Should You Do SEO & PPC? An SEO Expert Explains All

Search Engine Optimisation (SEO) and pay-per-click advertising (PPC) are two of the most popular digital marketing tactics. So, it’s no surprise that people often ask themselves if they should do SEO or PPC?

The answer is not an easy one to give, but this post will help make your decision easier. We’ll detail what each tactic does for a business so you can see which one might be best for your company.

SEO & Content Marketing

Let’s start by learning more about SEO from search engine optimisation and content marketing specialist Ben Barnes, founder of the AI-powered content marketing agency Neural Edge.

“Content marketing that’s written with SEO in mind is the most cost-effective way for businesses to reach new customers online. With the right approach, you can drive growth without breaking your marketing budget.”

According to Barnes, content marketing is a powerful tool that every business should use to get more leads and sales. Content marketing works by writing high-quality blog posts or articles on topics related to your industry.

Whether you do SEO or not, this tactic can be used since it’s about creating valuable content and sharing that with your target audience. However, it should be combined with SEO best practices to get maximum value.

 

PPC & Paid Ads

Now let’s talk a little bit more about PPC.  PPC is an acronym for pay-per-click, which means that you only have to pay when someone clicks on your ad. This makes it a great option if you’re looking for immediate results and don’t want to worry about the financial investment required in SEO.

Paid search marketing is a great way to generate qualified leads quickly, but it’s important for marketers not to forget about organic search.

Barnes says, “Although PPC can help you get more customers right away, it shouldn’t be your only digital marketing tactic. You should consider doing SEO as well because it can help you get better results from your PPC campaigns and lower CPC.”

 

Is Seo & Content Marketing or PPC Right For You?

SEO and PPC each have their pros and cons, but it’s up to your company as to which is best at the end of the day.

Whether you choose SEO or paid search marketing will depend on budget, time constraints, and how much traffic you expect from organic search.

For example, if you’re looking to drive significant traffic volumes and your budget is limited, PPC will be the best option for your business.

However, SEO is the way to go if you have a lot of time on your hands or work within a strict budget that doesn’t allow much room for paid search marketing ad spend.

 

Conclusion

It’s clear that SEO and PPC each have their benefits, but we recommend you do both for maximum results.

Content marketing should be used with either one of these digital strategies. It helps businesses get more traffic and leads from search engines like Google and Bing, which means better visibility in your industry and a better return on investment.