How to Create an Effective Content Calendar for Your Business
With content marketing, writing is often the main focus. The planning of marketing campaigns across channels, such as the company blog, and social networks, is done by marketing teams. Marketing teams use their content calendars to plan such campaigns effectively. It helps with planning and generating a steady flow of excellent content.
Making a content calendar is one of the best ways to handle the publishing element of content marketing.
What is a Content Calendar?
A schedule of the material you intend to write, produce, and publish is known as a content calendar, often referred to as an editorial calendar. You can use a spreadsheet, a real calendar, or other tools to make one.
It is also a resource used to plan, schedule, and coordinate content development and publication. The goal is to ensure you are aware of the anticipated launch date for your content, such as blog posts.
The publication date, location, author’s name, assigned date and other information can all be included. This makes it easier for you to keep track of the specifics. In case of unforeseen circumstances.
Although you can construct a calendar from scratch, using a template will speed up the process. You can utilize platforms such as monday.com and Airtable. Using HubSpot and Trello. Also, other tools are DivvyHQ and Hootsuite social media Calendar.
How To Build a Content Calendar That Works for Your Company
Define the Goals of your content calendar
Before creating your calendar, decide exactly what your brand hopes to achieve with its content. All of your objectives should be listed, along with a priority order. Every company will have a different take on this.
For instance, building out the content library for Brand A’s blog might be their primary priority. In contrast, Brand B might concentrate on growing its social media following.
It’s a good idea to set short- and long-term goals and frequently review them. This will help ensure they align with your content strategy because your goals may change over time.
Analyze Your Existing Content
Utilize analytics to determine what has and hasn’t worked. For instance, you might want to keep writing client tales and case studies if you notice they are effective. Keep an eye on your objectives; if you want to increase lead generation. For instance, consider which content brings in new leads and how to build on that success.
Also, take stock of your social media. What exactly do you do well? Describe your target audience. Do you want a particular audience? Which of your posts was the most popular?
Also, note which of your posts was the least effective. What makes you believe that is? Which social media platforms are practical for you? Do you believe that you ought to be on others, too?
Decide the Type of Content You Want
It is important to determine the type of content before choosing a content calendar. Your content calendar could include blogs, articles, social media updates, infographics, and more. Plans for new types of content that will be added to your ongoing content marketing efforts can even be included or tracked. Track these categories on your content calendar.
When making a content schedule for a blog post, social media post, or email, you should be completely clear on the type of content you’ll be producing. For your blog, for example, this can entail selecting the posts that make the most sense. In terms of social media.
Research Keywords for Content
To develop ideas for the kinds of content to publish, you should undertake keyword research before filling up your content calendar. These are a very important part of content marketing.
Content marketing is used to draw in, hold onto, and grow an audience by producing and disseminating media. A Content marketing consultant can also help with content marketing. Content marketing consulting is the process of hiring companies or individuals to come in and elevate your brand. This is done by creating content that connects your client.
Choose a Content Platform That Fits Your Process and Team
Consider your budget, the size of your calendar, and the features you require when choosing a content calendar platform. Explore your options to see which calendar makes the most sense; some demand more human labor than others.
There are numerous tools and formats available for creating content calendars. They can reside in static and moving environments (like on a desktop or online). Which format and platform are the best fit will be highlighted by the dynamics of your team (and its processes).
For instance, you could use an Excel spreadsheet to design your content schedule. This will help monitor various categories of material. Your team can also rely on an online content calendar platform as an alternative.
Determine the Elements Your Calendar Needs
You must choose what to include before you can begin utilizing a template. Your calendar should be adaptable so that it meets your needs. Your calendar will probably include various content components, but a few typical ones you might include are:
- Content title, focus keyword, anticipated content length, content kind, and buyer persona.
- Writer, Editor, Deadline, and Publish date.
- Research references.
- Social media, email newsletter, paid channels.
Populate the Calendar With Important Dates
Important dates and deadlines can be a fantastic place to start as you begin to fill your content calendar with data. The publication of the content is not the only consideration for these dates. They may also include deadlines for submitting drafts and creating content-related graphics. You can also distribute material via multiple channels (like social media, for example).
Create a Workflow for Content Calendar Usage
Consider these questions for your content workflow. How frequently do you want to release new content? Will you have to submit your content for review and approval to other teams? Also, how do you come up with fresh content ideas? Who is allocating the content and producing it?
Make a method that considers each stage. List your company’s methods to develop, produce, and distribute content.
Depending on the sort of content, these will have varying looks, but most of them will be repetitive. Each of them will also have an assignee. Examples comprise:
- Keyword research: The content marketer or SEO expert decides which keywords to employ.
- Research: Data and statistics are gathered by content writers or researchers.
- Review: Several persons, such as management, legal, compliance, and product managers, may need to examine the content (subject matter experts).
- Edits: The author incorporates the reviewers’ comments and makes changes.
- SEO optimization: A SEO expert may review the text again to make any necessary adjustments.
- Design: Every piece of content, from blog graphics to social media postings to larger projects like e-books, will require some design. A separate review of the creative may also be conducted.
- Publication: The article is published online!
- Distribution: Publishing the material via social media or other platforms.
Decide the Number of Contents for the Content Calendar
Choosing how much information you need to produce is essential for populating your content calendar. What quantity is ideal for your sector? What quantity is ideal for the platforms from which you are posting? What time of day is ideal for success? Then, using this idea as a guide, consult your ratio and divide up postings.
List All the Channels for Publishing Content
List each marketing platform you use to distribute information and keep this list open. This will help you while creating your content calendar. Listing your channels is beneficial in two ways. First, it guarantees that none of them are left out of your content strategy. Second, it enables you to identify when you’re using a channel excessively or insufficiently. Then you can properly prioritize your material.
Establish Timelines for Workflows
You must assign a timeframe to your workflows after you have confirmed them. How long do you anticipate it taking to complete each step? Do you have access to any historical data that would be useful?
If not, you’ll guess and then refine it as you go. You might give reviewers three business days, for instance. You might discover they require more time after a few months.
You’ll need to keep an eye on it from an operational standpoint to ensure your deadlines don’t slip. The due dates ought to be obvious. Your staff must know that things are challenging and not just for show. It could be difficult initially, but you need to hold individuals responsible.
Make Publishing Plans
It’s important to understand who will be producing and publishing content. It’s not a bad idea to show who is in charge of which type of material in your content calendar if you’re working with a multi-person content team.
Create and Publish Content
After creating and populating your content calendar, you can begin assigning material to be created, tracked, published, and/or distributed.
It’s time to start writing posts now. Use the resources you already have. You will always learn to see content in everything you do as a professional as a result of developing and managing content.
Document Content Calendar Usage in Your Content Strategy
Your content plan needs to include documentation for each of the processes mentioned. This will give your new hires a reliable source of information on the practicalities of creating content when you onboard them.
An effective content calendar includes all the supporting actions required to create content. It has tags that ensure you’re meeting all stakeholders’ needs and your content pillars.
Select a Single Point Person To Manage the Content Calendar
Maintaining the content calendar depends on having one person who is responsible for it and who oversees it.
It’s simple for everyone to mess up if there is no one person in charge of the content calendar. And that could result in misunderstandings, errors, and omissions in any aspect of your content marketing.
Your marketing efforts can be well-organized by using a content calendar. A dynamic content calendar can benefit your team, company, and audience. In conclusion, effective content calendars can help keep your brand’s messaging constant. It ensures regular publication of content and helps expand your clientele.