How To Take Your Content Marketing To The Next Level
A great content marketing strategy for your business helps drive traffic to your website, generates leads, and boosts sales. It also helps establish brand awareness and authority in your industry.
The many benefits of content marketing mean your business probably already has a content marketing plan – but is it as effective as it could be? If you want to take your content marketing to the next level, these five tips will help you make that step.
1. Diversify your content
Are you producing the same types of blog posts over and over again? If you want to keep up the momentum on your business blog or content marketing plan, you need to produce a wide range of interesting content.
Beyond the standard blog post, consider how other types of content could attract customers. This could include videos, infographics, downloadable resources, and even games and quizzes. Be prepared to think outside of the box.
2. Hire a pro
If you’re managing all of your content yourself with no marketing or SEO specialist in-house, it’s time to hire some outside help. SEO and content marketing isn’t as simple as filling your website with keywords, but there are plenty of experts out there who can optimize your content.
Hiring a professional doesn’t mean taking on a new employee. You can hire a content audit services company or content creators on a one-off or freelance basis.
3. Quality over quantity
Producing regular content is essential to every content marketing strategy, but churning out lots of low-quality, unoriginal, and non-optimized content won’t do your business any favours. Instead, prioritize quality over quantity.
Rather than posting lots of filler pieces, focus your time and energy on creating unique, relevant, and ‘shareable’ content that will actually attract your target audience. You’ll get a better return on investment, so whether you write these pieces yourself or hire outside help, a few high-quality pieces of content are far more valuable than lots of average content.
4. Refresh and repurpose
A common content marketing mistake is to assume that once content has been posted it can never be re-used. While you shouldn’t have duplicate content on your website, existing content can be updated, refreshed, and repurposed.
Every six months, review all of your content and see which posts aren’t performing well. Then think about how they could be tweaked and improved, edit them, and repost them with an additional push to your email list and social media followers.
You can also repurpose content in other forms. If you already have a how-to guide on your blog, could you turn this into a how-to video? This article on how to convert blog posts to YouTube videos has lots of great tips and tricks for this. Alternatively, you could repurpose content for an ebook.
5. Include CTAs
A call to action (CTA) encourages your readers or website visitors to act – be that making a purchase, signing up for a free trial, or getting in touch. It often means a link or button with wording that entices the reader to act – ‘call today’, ‘try it for free now’, and so on.
Wherever you’re posting your content, there should be relevant and natural CTAs embedded into the content. You don’t want to be overly pushy, but if you don’t include any CTAs then readers could read your content without doing what you really want them to do – convert.
Got value from this post, let’s hear how positively it impacted your business after taking action.