Seven Summer Email Marketing Ideas for your Next Campaign
Summer is a fun and warm season, with most people looking forward to the break from winter. It is usually between June and September, and different shopping activities characterize this period, hence the need for email marketing.
Email marketing involves sending electronic messages to a group of people for advertising and marketing purposes. It is cost-effective, aids communication, drives sales, helps to drive targeted content, etc.
Combining your email marketing strategy with the warmth of summertime can lead to a significant boost in your next campaign. There are various ways you can include a summer feel to your electronic messages, and this article addresses seven email marketing ideas to use in your next campaign.
Seven summer ideas for email marketing strategy
Summer is a magical time, and with these ideas, you can bring some of the season’s magic into your email marketing campaign.
Include summertime holidays and events
Summertime is characterized by several holidays and events in the United States. One great way to incorporate summer into your email marketing campaign is by including these holiday themes in your messages and newsletters. These summer events help you connect with your subscribers in a meaningful way.
The summer holiday-themed emails don’t have to be extravagant; you could decide to celebrate the season by including relevant images, festive colors, and appropriate wording or content in your emails.
These holidays include:
- Father’s Day: This comes up every June, and the email should motivate subscribers to show some love to their dads.
- Memorial Day: Memorial day is a day to celebrate the military personnel who died in the line of duty, and it is held yearly in May.
- Independence Day: Independence day is one of the biggest holidays in summer, and it is held on the 4th of July.
- Labor Day: Labor day is on the 5th of September to honor the American labor movement and the contributions of laborers in the US.
In addition to these summer holidays, there are national days. During this period, people are in a celebratory mood and willing to take advantage of any deals, offers, and information. So share them through emails.
There are several Flodesk newsletter examples you can adopt for your summer email marketing campaign.
Have a summer sale campaign
Organizing sales is one of the best ways to celebrate summer. Sales are an incredibly effective way to sell more products and increase customers.
To mark the beginning or end of summer, you could organize sales for your subscribers. The one at the beginning of the season is a fresh start, and the end-of-season sale is a great way to thank your customers.
Design the sales promotion to grab the attention of your subscribers and customers. Therefore, start building anticipation as early as possible. For instance, you can create buzz about your summer sales through different social media channels.
This helps get the word out and build your following on social media. Unum is a platform that provides guides on how to build a following on Instagram. When you have a large audience on social media, you will promote your summer sales to more people.
Another way to market the sale is by sending exclusive discount codes to subscribers. Also, scheduling your promotional emails ensures you stay consistent and make people anticipate the summer sales.
Focus on vacations
Summertime comes with a lot of sunlight, more warmth, and vacations. A significant number of people travel for relaxation during the summer. It is essential to keep this in mind because you can make the most of this marketing idea.
You can offer deals in your emails that interest your customers. These could be deals on transportation, food, lodging, etc. Things like these might get your clients’ attention and generate sales.
Also, you can let customers know about summertime products or services through emails. It could also be beneficial to use travel themes for your email.
Use summer email templates and themes
Changing the looks of your emails will help your subscribers feel the season’s mood. This will encourage them to engage with your emails and do business with you. In addition, adding summer vibes and themes to emails is refreshing.
The images, patterns, and color schemes of your emails should reflect the season. So, when people open the emails, after your catchy subject line, the first thing they think is ‘summer!’ Summer colors include pink, yellow, orange, etc.
Also, feature fun visuals such as juicy fruits, wines, beaches, etc. Finally, tailor your content to fit in with the season. For instance, you can provide tips for staying cool during the hot summer days and find ways to link them with your business.
Summer-themed subject lines
Subject lines are crucial aspects of an email marketing campaign. If you want subscribers to open your emails, you must have an attention-grabbing subject line because they are the first things they see. Therefore, you need a heading to prompt them to open the message.
People get many emails every day, and you can improve your subject line with an excellent summer-related pun or joke. Naturally, this will boost your open rates. However, do not overdo it, and if it’s the right tone for your business, experiment with wordplay.
Remember to keep the subject line relatively short for mobile phone users. It would be best to carry out A/B testing to determine what works best.
Show some love through giveaways and contests
Giveaways and contests are good incentives for customers. The two also help increase interactions between you and your clients via emails.
This email marketing idea is an opportunity for your brand and your customers to bond. Offering free summer items and conducting contests can boost brand awareness. They can also help encourage customer loyalty, leading to increased sales.
Remember people love getting free things. So offer free branded items, discounts, etc., related to summer. This could be free branded umbrellas, water bottles, or cocktail cups. Your brand will benefit from such offers.
Summer is also the season when students go back to school. Therefore, it would be best to consider offering back-to-school deals to high school and college students beginning a new year. This student-targeted email marketing idea is a great way to reach your young adult audience.
Offering student deals and discounts can be incredibly profitable if you sell clothes, school supplies, etc. In addition, send emails letting your customers know you would be giving discounts to students going back to school.
Finally, the email marketing strategy could focus solely on students and their back-to-school needs. You can increase sales during the summer through this efficient email marketing idea.
Three email marketing tools for your next campaign
To reap the benefits of email marketing, you need to have the right tools. Below are three excellent options to consider.
With software like Flodesk, you can create and design emails that subscribers will love to open. Whether you are a beginner or an expert, using Flodesk for email marketing is a breeze and helps grow businesses. In addition, emails designed on this platform look great on any device.
You can use an email template to speed things up or create electronic messages from scratch. This is one of the most intuitive email builders on the market. Also, Flodesk allows for easy integration of your favorite apps through Zapier or Shopify.
Finally, you can build workflows in seconds and create powerful email marketing automation that helps you make sales even while asleep.
Mailchimp is one of the most popular and effective email marketing tools. This platform allows you to turn emails into revenue quickly.
Over 13 million businesses use Mailchimp to create and send engaging emails to reach the right people. With these electronic messages, you build better relationships with your customers and grow your business.
Mailchimp allows you to bring audience data, marketing channels, and insights together in one platform to achieve your goals faster. Apart from email marketing tools, Mailchimp has other features that boost sales. This includes complete campaign transparency, email tracking, view success and click-through rates, custom reports, etc.
Go beyond sending duplicate emails to your audience. ActiveCampaign gives you tools for email marketing, marketing automation, and customer relationship management.
These tools will help you create incredible experiences for customers. ActiveCampaign is a platform that helps you target the right prospects and grow your email marketing audience.
The right messages help you capture their attention, and you can easily develop your relationship with your audience by giving them the necessary guidance during their journey. Finally, ActiveCampaign personalizes every email, making it easy for your audience to connect with your brand.
This article extensively covered seven summer email marketing ideas to make your next campaign successful. These ideas bring a fresh feel to your emails, increase audience engagement, and improve sales. This article also provided valuable tools to help with the email marketing process and each of them will deliver excellent results.