How to Get More Traffic from Google: 6 Simple Ways to Improve Your Ranking
Thinking of Google as just another search engine is a big mistake. Yes, they offer search services, and their website is the most popular among all search engines by audience reach. But that’s only the tip of the iceberg. Google indexes more than 200 billion websites and other online properties daily. It’s the largest index of any search engine in the world. As a result, it’s no surprise that more than 3 billion searches are performed on Google daily. If your website has visibility on other search engines such as Bing or Yahoo!, you can expect even more traffic from them. If you want to get more traffic from Google, here are some great ways to accomplish that.
The main content of a page is where it’s at. That’s where you have to make a huge impact, or you may as well not even bother. People’s eyes will skim over the rest of the page, but they will read the main content. The main content on your page is critical to improving your Google search ranking. For starters, it’s what Google will use to determine what your page is about – so it’s important to use the right keywords. Your main content should also be as long as possible – while remaining readable and not just a bunch of keywords strung together. The longer it is, the more keywords you can work in. Your main content should also be engaging. You want to make the reader want to read more and click through to more of your content. You can do that with a strong headline, subheads, and bullet points. Including elements such as “people also ask for” can provide new opportunities for SEO if done properly.
Use Rich Media in Your Content
Google wants its users to have a great experience when they visit their website and use their search engine. To make that happen, they want to ensure that the sites that show up in the results are high-quality, engaging, and informative. You can work towards meeting those criteria by using rich media in your content. This includes graphs, charts, images, videos, and more. You want your content to be engaging and draw people in. Using rich media can help with that and help you rank higher on Google. That’s because Google is looking at the quality of your content as a whole – and they want to ensure that their users find that content useful and well-presented. Including rich media in your content can help with that.
Create Quality Content
In addition to the main content on your pages, you want to ensure that you’re creating high-quality content. If you’re writing a bunch of words with no real value to anyone or trying to trick people into clicking on your links, your pages will be flagged by Google very quickly. You want to ensure that each page on your website is valuable to the reader. You do that by writing about topics that are interesting (and relevant) to your target audience. You can also give your pages authority by linking to other websites that are relevant to your topic. But be careful with this method. You also want to ensure that the links to your website are high-quality.
Make Sure Your Site is Easy to Navigate
One thing that Google looks at regarding search engine rankings is the user experience. This means they want to ensure that the websites that appear in their search results are easy to navigate. They want their users to be able to find what they’re looking for quickly and with as little effort as possible. If your website is difficult to navigate, it’s possible that it won’t appear in Google’s search engine results – or it may show up lower than it could have. That’s why you want to ensure that your site is easy to navigate. That means creating a sitemap, ensuring all pages can be found, and linking them together logically. For example, you should avoid having separate pages for your “About Us” page, “Contact Us” page, and “Terms and Conditions” page.
Be Part of the Conversation
Many people use Google to learn more about products and services they are interested in. They may want to know more about the latest smartphone or tablet, they may want to know the latest news stories, or they may want to learn more about a particular product or service. You have the opportunity to have your website or blog appear in Google’s search engine results for these types of queries. You can do this by joining online conversations. Find online forums, message boards, and other online discussions where your target audience talks about your business topics. Your goal with these posts and comments should add value to the conversation. You want to provide helpful information and build your reputation as an expert in your field.
Create a Great Website and Brand Presence
To improve your Google search rankings, you also want to focus on creating a great website and brand presence. You want to ensure that your website follows the good design and content practices. You also want to make sure that it is mobile-friendly and accessible to people worldwide – no matter what device they use. If your website follows good design practices, it will be easy to navigate. It will also be visually appealing and professional. And, it will be easy to find what you’re looking for. If your website is mobile-friendly, it will be easy to use on all devices, including smartphones and tablets. It will also be easy for Google’s bots to crawl and index your content on all devices.
Boost Video Viewing With Google Ads
You might be asking yourself: can I boost my video viewings with Google Ads? The answer is yes, you can! You can promote your videos to a highly targeted and engaged audience with Google Ads. You can do this by targeting your ads toward people who frequently watch similar videos and are searching for video content online. By boosting your videos with Google Ads, you can drive more views and engagements to your videos. This can help you attract more attention to your business and website.
As you can see, there are many ways to get more traffic from Google. You want to ensure that your website and content follow good design principles. You also want to make sure that your site is easy to navigate and that it is mobile-friendly. You also want to ensure that your site has a great brand presence and boost your video viewings with Google Ads.