10 Advantages of Using Custom Table Runners at Events

When it comes to exhibiting at shows and events, there are many details that need to be considered. One of the most important details for advertising purposes is the table runner. Runners can add color and style to any event, and they come in a variety of materials and designs. If you’re looking for a way to make your booth or table display stand out, using custom table runners is the way to go. Read below for the top 10 advantages of using these customized table displays.

Promote Your Business or Brand

Custom table runners are a great way to promote your business or brand. They are typically placed on top of a tablecloth, making them easy to spot from anywhere in the room. Runners are often used at trade shows, conventions, and other events where businesses are trying to attract attention. Table runners provide a highly visible way to spread brand awareness and show off your company logo or slogan.

10 Advantages of Using Custom Table Runners at Events

There are many benefits to spreading brand awareness. For one, it can help to increase sales and lead to higher profits. It can also help to attract new customers and create a loyal base of repeat buyers. In addition, spreading brand awareness can help to build customer confidence and create goodwill among potential customers. Finally, it can also help to generate new leads and referral business. Thus, there are many advantages to spreading brand awareness using custom table runners, making them a great way to add a little extra flair at your next event.

Create a Unique Look and Stand Out

A trade show is a great opportunity to showcase your brand and attract new customers. But with so many businesses competing for attention, it can be difficult to make your booth stand out from the crowd. One way to do this is to use custom table runners. Table runners are a quick and easy way to add color and interest to your booth, and they can be customized with your branding or the products and services your business provides. Bright colors are especially effective in catching the eye of guests, and they can help you create a lasting impression. Creating a lasting impression on guests can lead to an increase of inquiries into your business, leading to an increase in sales. Whether you’re looking to attract new customers or simply make your booth more memorable, these customizable table displays are an ideal solution.

Custom Table Runners Create a Great First Impression

The old adage that you only have one chance to make a first impression is especially true in the business world. This is why displaying a custom table runner with your company logo is so important. It shows that you are a professional and that you take your business seriously. A personalized runner can also make your booth or display appear more polished and put together, which will in turn attract more clients and customers. Investing in a custom table runner is an important way to show that you are serious about your business and that you are willing to go the extra mile to make a good first impression.

Decorate a Blank Tablecloth

When planning an event, one of the first decisions that must be made is what type of table coverings to use. For a more elegant look, many people opt for blank tablecloths. While these can create a sophisticated palette, they can also look a bit stark. Custom table runners are the perfect way to add a bit of visual interest to blank tablecloths. They can be used to complement the overall color scheme of the event or to add a pop of contrast. Additionally, custom runners can be used to create themed tablescapes. For example, runners with floral patterns can be used for a springtime gathering, while stripes or plaids might be more appropriate for autumnal celebrations. No matter what the occasion, custom table runners are an easy way to take your tables from ordinary to extraordinary.

Costs a Fraction of a Full Custom Tablecloth

Custom tablecloths can be a beautiful and luxurious addition to any event. However, they can also be quite expensive. For those on a budget, table runners offer a more affordable alternative. Runners require less fabric than tablecloths and only cover the center of the table. This makes them less expensive to purchase and easier to store. Additionally, table runners can be used in a variety of ways to create different looks. For example, multiple runners can be used to create a striped effect, or they can be layered over a solid tablecloth for added interest. Whether you’re hosting a large party or an intimate gathering, table runners are a cost-effective way to dress up your tables.

Choose Different Lengths and Print Styles

At first glance, table runners might seem like a simple decoration. However, they can actually play an important role in the overall look of a tablescape. The right runner can help to tie together the different elements of a setting, and it can also add a hint of color or texture. Best of all, they are available in a wide range of styles to suit any occasion. For example, some vendors offer custom table runners that can be printed with an all-over print or logo print. Vendors also offer a variety of different lengths to choose from, so you can find the perfect runner for your needs. Whether you’re looking for a subtle accent or a bold statement, there is a table runner out there that will suit your style.

Spend Less Compared to Other Promotional Displays

Traditional marketing techniques can be extremely costly, and often times it is difficult to see a return on investment. Custom table runners are an excellent way to promote your business without breaking the bank. Table runners are typically less expensive than other promotional displays, such as pop-up displays, and step and repeat banners, and less expensive than promotional giveaway items like pens and lanyards. Best of all, these table displays are highly visible and will grab the attention of everyone who sees them. So, if you’re looking for an affordable way to get your business noticed, custom table runners are the way to go.

Custom Table Runners Can Be Used for Years

Table runners are a versatile event decorating solution that can be used again and again for a variety of different occasions. Whether you’re planning a sales exhibit, a corporate banquet, or a family reunion, personalized runners add a touch of elegance and can help to create a cohesive look. And because they’re designed to be reused, custom table runners are a more sustainable option than disposable alternatives. Best of all, with proper care, they can last for years of repeated use. The product longevity of runners offers your business more bang for your buck.

Easy Travel and Maintenance

When deciding on trade show displays, many businesses overlook custom table runners. However, they have several advantages over other trade show displays. For one, runners are easy to travel with and store. They can be easily packed into a suitcase or carry-on bag, and they take up very little space. Additionally, custom table runners are quick and easy to set up. Simply unroll the runner and lay it on the table. No need for assembly or complicated instructions. And because they are lightweight and compact, table runners are ideal for traveling salespeople who may not have a lot of space in their vehicles. If you are looking for a trade show display that is easy to travel with and store, custom table runners are a great option.

Consistent Branding with Other Marketing Materials

Marketing experts will tell you that one of the most important things for a business is to ensure that its branding is consistent across all platforms. This means using the same colors, fonts, and overall aesthetic in everything from your website to your business cards to your email signature. One often-forgotten way to ensure branding consistency is through the use of custom table runners. These simple yet effective items can help to tie together the look of your booth or display, and they offer a great opportunity to get your brand name and logo out there. Boost your branding efforts while keeping a consistent aesthetic across all platforms with custom table runners.


If you’re looking for a way to promote your business or brand at an upcoming event, custom table runners are a great option. Not only do they create a unique look that will help you stand out from the competition, but they also provide a great first impression to potential customers. In addition, table runners can be used for years and are easy to travel and maintain. And because they’re consistent with other marketing materials you may be using, they help reinforce your branding efforts. Get ready to attract more attention to your brand today!

Francis Nwokike

Francis Nwokike is a Social Entrepreneur and an experienced Disaster Manager. I love discussing new business trends and marketing tips. I share ideas and tips that will help you grow your business.

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