How to Make Money Blogging About Real Estate

Do you want to start a blog but don’t know which niche you should jump into? Or do you run a real estate blog and have no idea how to make money blogging about real estate? In this blog post, you are going to learn the different ways to make money as a real estate blogger.

Blogging about real estate is not different from other niches of blogging. The only difference is your content and your target audience. So, here are 5 ways you can make money blogging about real estate.

How to Make Money Blogging About Real Estate

  1. Selling Advertising Space

One way to start earning with your real estate blog is by selling some space to companies to run ads. But to rake in a good amount of money with this method, you need to have a lot of traffic coming to your blog.

How can you get companies to pay you to run ads on your blog?

You don’t need to go and start searching for them. All you need to do is create a Google AdSense account.

If you have done some research into how people make money with blogging, you must have come across Google AdSense. Google AdSense is popular because they partner with companies who are looking for bloggers with massive traffic on their sites to pay them.

So, you don’t go looking for these companies, you just create a Google AdSense account and you will be given a link to insert on your blog.

The link will allow ads to be displayed on your blog and you start getting paid for every view you receive. You get paid more when anybody clicks on any of the ads.

Earning via AdSense is passive income, which is why it should be one of your goals. Many bloggers out there are earning a full-time income just from Google AdSense. You just need to focus on getting a lot of traffic to your blog to earn more. The more traffic your blog receives, the more money you make.

  1. Promoting Real Estate Deals

You can as well use your blog to promote real estate deals and make a commission for each property you sell or rent out. Do you know of any property in your location up for rent or sale? You can contact the owner and sign up as an agent for the property.

All you need to do is make a post about the property and run a Facebook ad targeting people in that location. Anyone interested will contact you and you close the deal as the agent.

How to Make Money Blogging About Real Estate

Imagine closing 10 deals in one month acting as a real estate agent. There are people out there looking for rental properties. House owners looking for agents to help them sell their properties. With your blog, you can make more money as a real estate agent promoting properties listed for sale or rent.

If you know how to sell, this should be a good option for you. What do you think?

  1. Sponsored Posts

If you could dedicate yourself to building a big brand with your blog in the real estate niche, real estate companies will be contacting you to pay you to make a post for them promoting their products or services.

As your blog begin to grow, real estate companies will contact you to pay you anything from $100 to publish a promotional post for them. There is no shortage of potential sponsors in the real estate sector.

Also, if you know of a real estate product or service that a company is promoting and you know it will be a good offer for your readers, you can approach the company and offer to write a post about the product or service in exchange for compensation. If the company runs an analytic check on your blog and likes what they see, they will gladly welcome the proposal.

The bigger your blog gets, the higher fee you can charge per sponsored post.

  1. Become an Affiliate

As a real estate blogger, you can make money with affiliate marketing. All you need to do is to look for a real estate product or service with an affiliate program, sign up, and earn a commission when your readers click the link and buy.

You can as well visit Amazon or any sites with an affiliate program and apply to become an affiliate. When accepted, you start promoting real estate investing books and household items to your readers. This is also a great source of passive income.

The best way to do this is to pick a particular book, create a post around it and recommend it to your readers at the end of the post. This may not make you rich overnight, but you can make a few thousand dollars monthly with it. The secret behind it is to have readers who follow your recommendation.

  1. Promote your Products

As a real estate blogger, you can also make money selling your products. This can be a book on real estate or any item that is related to real estate. So, instead of promoting other people’s products and earning a percentage from each sale, you sell your product and cash out 100% of the sale.

If you have built a dedicated audience, selling your product will not be hard for you. Your readers will be happy to buy your product.

As an experienced real estate blogger, you can even create a coaching program teaching people how to make money running a real estate blog.


How to make money blogging about real estate is no longer a mystery. You have been shown 5 ways you can make money blogging about real estate. Have it at the back of your mind that whatever option you opt-in for, it will take time for your income to grow. You will have to be patient and put in the work.

Also, don’t start a blog until you are ready to dedicate your time and resources to build it like your life depends on it. It is not just about posting and driving traffic to your blog, there is more to it. Like any business venture, it requires that you be perseverant and committed for you to start seeing results.

Francis Nwokike

Francis Nwokike is the Founder and Chief Editor of The Total Entrepreneurs. A Social Entrepreneur and experienced Disaster Manager. He loves researching and discussing business trends and providing startups with valuable insights into running a profitable business. He created TTE to share ideas and tips to help entrepreneurs run and grow their businesses.

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