Want to Increase Sales and Rankings? Here are 10 Expert Amazon Keyword Tips

Amazon has grown to become the largest marketplace to sell and buy goods online. As a result, it can become a little overwhelming when you start selling on this platform, especially if it’s your first time. But don’t worry – we’ve got some tips on how using keywords will increase your sales and rankings in no time!

Want to Increase Sales and Rankings? Here are 10 Expert Amazon Keyword Tips

Keyword research is one of the key elements to prioritize as an Amazon seller. Therefore, it’s important to familiarize yourself with the keywords your target audience is using and incorporate them in your listings. Here are ten expert keyword tips you can follow to transform your business:

  1. Find a keyword that is often searched

Due to high competition for both new and existing sellers, investing in a good SEO strategy is critical. For many, hiring an SEO team is the way to go in terms of time, effort and money spent. These professionals know how to determine the right keywords to incorporate into your listings. Although you can do this independently, it could end up costing you more in the long run. Your product listings are the backbone of your Amazon business. Without a reliable SEO strategy, you could lose a lot of sales opportunities, so if you’re planning on increasing your sales and rankings, find the right keywords.

A proficient SEO team will not only have the knowledge and experience, but they will also have the tools needed to search for high-ranking keywords. And although these tools aren’t a trade secret, the understanding and usage of the results from these tools are a definite asset.

That said, consider investing in a good SEO team that will help you with your keywords. If there’s room for improvement with your SEO strategy, it’s only up from there!

  1. List high and low-ranking keywords. Include keyword phrases that are more specific with less traffic

When doing keyword research, don’t only focus on high-ranking words. Take note of the low-ranking keywords, too! A rookie Amazon FBA seller mistake would be to completely ignore low-ranking keywords and miss out on a ton of opportunities.

Remember, low-ranking, and specific keywords can also boost your searchability. You could incorporate it in your listings if you’re selling a product with a unique selling feature to highlight. For example, when selling a tumbler, terms to narrow down the search could be “24 hours insulated tumbler”, “hot and cold insulated tumbler,” or “tumbler for working out.”

These keywords have a relatively lower search volume, but they can help highlight key features. Doing this will also help your listings to stand out.

  1. Use the same keyword in your title, subtitle, and tags

increase sales through SEO

If you want to maximize using SEO for your business, incorporate quality keywords with your product listing. Along with a good SEO team, you’ll also need an excellent copywriting team for seamless listing building. Even with the right keywords, you can’t expect great results unless you strategically incorporate them into your listing while appearing as natural as possible.

Make sure to use high-ranking keywords in the most visible parts of your listings, like the title and tags. Then, spread them out accordingly, so it doesn’t feel unnatural to read from your customer’s perspective. Remember, you are writing not only for the algorithm but also for your customers. With a good SEO strategy and an effective copywriting team, you’ll be able to achieve both.

  1. Include keywords in your product description to increase sales conversion rates

Along with adding keywords into your title, subtitle, and tags, you should also incorporate them into your product listing descriptions. If the title field character count is limited, use the description section to elaborate. At a capacity of 1,000 characters, you’ll be able to include a lot of descriptors and information about your product.

A rookie mistake, however, would be to overstuff the product description with keywords. While it’s possible to feel overwhelmed with all the extra space, you should be wary of how frequently a keyword is mentioned in your listings for it to be at an acceptable count.

There’s no exact limit to how many keywords you can use for your listing’s descriptions. Still, when writing Amazon product descriptions, you need to consider both the algorithm and people shopping on Amazon. Of course, the SEO efforts are mainly for Amazon’s A10 algorithm. However, you still don’t want to overstuff it with keywords, making it feel unnatural for people to read.

  1. Add keywords to your images for increased visibility on Amazon’s search engine

When updating your product listings, understand that everything becomes public and searchable. So even when you doubt the benefits of uploading media to your listing, know it’s contributing more than you think! Maximize this even further by being strategic with the type of content you post. High-quality, informative, and value-adding content is key.

Keep in mind, when you upload images and videos to your listings, they should always adhere to Amazon’s guidelines. Many Amazon sellers don’t know this, but you can incorporate keywords into the images and videos you upload. Before submitting the file from your computer, you’re able to add relevant keywords in the field provided. Doing this will help your overall product listing and images become more visible with the keyword you targeted.

  1. Pay attention to other sellers’ reviews

Customer reviews are a vital factor in customers’ purchase decisions and play a part in SEO! The more five-star ratings your listings have, the more the algorithm recognizes it as a reliable product than those with weaker or fewer reviews. If they are rated higher, the algorithm will recommend it more to users searching for this product.

seasonal keywords

  1. Watch how often each word is searched by looking at its monthly search volume on Google Keyword Planner

To have a successful keyword research strategy, you should have access to all the right tools. There are various tools available with different features for sellers of all experience levels. However, some widely recommended keyword planners are Moz and Ahrefs.

But aside from keyword generation, you should also monitor keyword performance to ensure consistency. Search volume, the number of times a keyword is searched during a specified period, varies. So even if you’ve selected a set of high-ranking keywords to incorporate into your listings, you should still monitor how well they perform.

When monitoring keyword search volumes, Google Keyword Planner is an excellent tool.  It will provide accurate data about the keywords for you to analyze and implement any adjustments.

  1. Keep an eye out for seasonal trends and make sure you’re capitalizing on them

As previously mentioned, search volume can vary at different times throughout the year – especially during the holidays. So, for example, you could use terms like “Christmas candles” or “holiday candles” during the Christmas holiday months, but it wouldn’t be wise to continue using them once the season has passed.

When you’re planning your marketing strategies for the holiday season, make sure to incorporate seasonal keywords as part of your things to do!

  1. Include variations of your keywords – hyphens, commas, misspellings

It’s a rookie mistake, but it happens more often than you think! If you use tools such as Ahrefs, Moz, or Google Keyword Planner, you’re given a set of keywords. Take into consideration how the public might search for other variations of these keywords.

For example, consider “high-chair” as a variation for the keyword “high chair.” You need to add these varieties because you never know how a shopper will look it up online. In addition, these variations should be factored so that Amazon’s A10 algorithm can relate your product to these targeted keywords.

  1. Experiment with different types of content on your product page (videos, reviews, infographics)

Trying different types of content on your product page can significantly increase your rankings and, eventually, your sales. So, if you’re eligible for creating an A+ content page, you should give it a shot and build an advantage over your competitors.

Shoppers are most likely to order from listings with more details about the product. Therefore, the more content you have on your page, the more information your target audience can get. The great thing about Amazon is that you’re not limited to presenting your products through text, but you can also show your branding creatively through the different types of content.

Final Thoughts

Follow These 10 Expert Keywords Tips to Succeed Selling on Amazon. Whether you’re a new Amazon FBA seller or you’ve been selling on the platform for years, these ten tips can help increase your rankings and sales! Remember, your product listings are the backbone of your Amazon business. Without a proper foundation, you could risk missing out on traffic and sales.

Selling on Amazon is exciting. But for you to succeed, ensure that you’re putting in the right amount of effort and use the right keywords. So don’t pass up on the opportunity for organic searches and build out a proper SEO strategy!


Jayce is the managing director of Seller Interactive, the number one Amazon advertising agency based in Canada that helps brands build their business on Amazon. His content marketing expertise has led him to work with brands such as Toyota and GoDaddy, producing content that has reached over 20M views in a month.

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