Marketing Growth Strategies for Small Businesses

Marketing Growth Strategies for Small Businesses

By Andrew Gazdecki

Any good marketer knows to keep an eye on the future to stay ahead of the curve on new trends, emerging marketing channels, and other fresh ideas to deliver brand messages.

Here are six marketing growth strategies to help your small business succeed.

Marketing Growth Strategies for Small Businesses

1. Mobile-Centric is the Name of the Game

Over the past couple years, we’ve seen mobile overtake desktop in usage and search. As a result, there was a big push in 2016 for small businesses to ensure that their web pages were optimized for mobile browsing. This mobile friendly attitude was the first step towards being mobile-centric, but that journey is not over.

Mobile-centric involves a lot of technologies and platforms, some of which are still emerging and only now being utilized for small business marketing purposes. The following are all mobile technologies that a small business should begin implementing into their content-based strategies.

Mobile Apps: If you do anything mobile-related today, then get a mobile app. If you don’t already have one, check out this list for detailed reviews of affordable DIY app builders. Small businesses have been slow to build apps for their brands because of the high price point of mobile development. However, there are now a lot of inexpensive, yet effective, options that can allow your company to propel itself into the mobile-centric world.

Mobile Payment Services: Consumers are increasingly adopting mobile pay services like Apple Pay and Google Wallet. They want to be able to pay with a simple tap on their mobile device, whether they are in your store or shopping online. From a marketing standpoint, you not only want to offer this service (or risk missing out on possible revenue), but also advertise that it is a viable payment option.

Mobile Only Apps: Many of the top downloaded apps are what are known as mobile only apps, meaning they aren’t available on desktop computers like Facebook and Twitter. Apps like Periscope, Instagram, Snapchat and others are rapidly growing in popularity. They present an exciting and new channels for small and large businesses alike to market themselves on. This year will undoubtedly offer more of these mobile-only apps, so keep an eye out.

2. Email Marketing

Email marketing is by no means a new trend, but it makes the list because of the severely misguided viewpoint that it is an old school tactic and no longer relevant. The data shows the exact opposite; email marketing is one of the most ROI-positive strategies out there.

Conclusions

There’s a reason that the biggest section is about becoming mobile-centric. That’s the premier trend; everything that comes after mobile is just icing on the small business marketing cake. Not to mention that many of the following patterns are hugely affected by mobile (think about how often you check your email, watch videos and check social media on your phone). When it comes to providing value to consumers and retaining them as long-term, brand loyal customers, it all starts with how mobile-centric your small business is.

Culled from SmallBizTrends.com

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Francis Nwokike

Francis is a Passionate Social Entrepreneur. Love discussing new trends in Business and Marketing. A Startup consultant. A good listener. Love to help that your business grow.

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