3 Quick Strategies to Effectively Promote Your New Business
So you have gotten your business off the ground and now it is time to make it known. You have everything in place to take on an increased amount of work, all you need to do is attract it. So making prospective customers not only interested in your product or service but also willing to come back is of utmost importance, especially if you consider that for every $92 spent acquiring customers, only $1 is spent converting them.
Finding that right balance is definitely not easy, but it is essential if you want to succeed.
In this article, we will focus on the first part, and that is attracting the customers through effectively promoting your new business, and as far as retention goes, it is up to the quality of your product or service as well as the customer relations strategy you have opted for.
Now let’s get those customers through the door!
Strategies to Effectively Promote Your New Business
1. Carefully choose which social media channels to use
Yes, of course, social media is a must if you want to effectively promote your new business.
However, if you are not smart about using it, you can get an opposite effect, and your strategy can be off-putting to potential customers.
This is why it is of utmost importance to choose the channels you want to use wisely, and at the same time have a strategy in place that will allow you to attract the right audience that can be converted into a reliable customer base.
If you are just starting out you should opt for no more than three social media platforms. Facebook and LinkedIn are a must, but Instagram is only useful if you have interesting visual content that you can provide, otherwise it would be a futile investment.
Now, as far as Facebook goes, the numbers are clear, as of June 2018, Facebook had 1.47 billion daily active users and 2.23 billion monthly active users. So that is quite an attractive pool of potential customers that you should tap. All you need to do is create interesting and engaging content that will stir up positive interest in your company and product or service.
The best kind of promotion will come from satisfied customers discussing about your brand online. And don’t worry, you can use various different tools to improve your Facebook experience and avoid some more annoying features offered by this platform.
When it comes to Linkedin it is one of the most essential platforms for B2B business promotion. A recent study has shown that while only 21% of B2C marketers cited LinkedIn as their number one platform, 41% of B2B marketers put it at the top of their list. A quality LinkedIn profile that has everything filled in can serve as a great digital calling card for your business.
2. Your employees might be your best promoters
There are several ways to go about this, largely depending on the type of business you have opted for.
For example, if you made a choice to join a franchise instead of venturing on your own, you will have a whole machinery at your disposal when it comes to brand promotion.
Simply read up on franchise information and you will see that the promotion process is not as hard as it would be if you are starting your business from scratch. You will not only have your employees promoting the brand, but also all the others working for the same franchise, and not to mention that most large brands offering franchisees have the business promotion locked down, and are quite successful at it.
However, if you have decided to run your own business and start from the very bottom, you will need all the help you can get from your employees, so make sure you hire people you think will love working in your company.
This means that you need to have a great relationship with them and to ensure that they are satisfied with the provided working conditions.
This is not to say that the same does not apply for a franchise business, but most of it is already regulated by the contract you sign at the very beginning.
If you create a welcoming culture, where your employees feel comfortable, they will talk your company up, and even brag about their working conditions on social media.
This organic way of business promotion will enable you to reach different customer bases, as the word of mouth is always much more effective than artificially placed content. Just take into consideration that user-generated content on social networks has a 4.5% higher conversion rate.
3. Make sure your website and blog content are up to date
There is no need to stress how important it is to invest in a quality website and ensure that it is easy to navigate and optimized for mobile users. You will find numerous articles on this topic, most of them stressing that the speed and content quality found on your website can directly influence the bounce rate. And of course, you will do your best to provide potential customers with the best possible experience when they land on your company’s website. Otherwise, your business would be in trouble before it even begins providing you with ROI. Now, as for your blog content, talking about some mundane topics will not keep your readers engaged.
Note that quantity is just as important as quality, one cannot go without the other, a recent research has shown that B2B companies that blogged over 11 times per month had almost three times more traffic than those blogging 0-1 times per month, while B2C companies that blogged over 11 times per month got more than four times as many leads than those that blog only four to five times per month.
This only strengthens the position that quantity and quality go hand in hand when it comes to your website and blogging. This manner of promoting your business is effective because it not only help you rank better in Google searches, but it also inspires your customers to share your content, thus providing you with a free promotion that is purely organic and superior to any other form.
These three strategies for new business promotion might be considered essential, but you need to keep track of what is happening in the industry on the daily basis, because each of the above-listed approaches are susceptible to change and modification, and if you want to continue to successfully promote your business you will need to make sure that you keep up with the current industry trends.