SEO vs PPC: 5 Reasons SEO is More Successful
Search Engines apply their worldwide predominance through traffic on the web, and for any endeavor or business working on the web, rankings on SERPs matter. Among all the search engines, only Google alone has about 90 billion monthly visits, and it processes over 8.5 billion searches per day (Oberlo).
With regards to working on your rankings on SERPs (search engine result pages), search engine optimization (SEO) and PPC are viewed as two of the most suitable choices. SEO is a technique to further develop rankings through organic traffic, while Pay-Per-Click is a paid way to deal in advertisements on search engines and redirect people to your website.
Before diving into the debate of SEO Vs PPC, and why SEO is a better option, let’s quickly understand what both the processes are and how they work.
SEO is basically a process to optimize your website for better rankings in the search engines. It is a process from which website owners and marketers look for natural, organic, and free traffic to their websites.
You need to optimize your website’s content along with its performance keeping in mind the need of your user and search engines’ recommendations to rank as high as possible within the SERPs. Better the ranking, the more will be the traffic to your website.
These are all organic results ranking on different positions with some specific keyword in the Google SERPs.
What Is PPC?
Defined by its name, it is a process where you pay search engines to show your website against some specific keywords on the SERPs, by which you can gain paid traffic.
Search engines charge different amounts per click depending upon the value of the keyword you have advertised against. You are charged only when the user has clicked your ad. let us understand by looking at an example of a PPC result on Google.
Whenever Google shows you a PPC ad, it marks the result as an ad. The same is highlighted in the yellow in the above picture.
The main difference between SEO and PPC is the cost. With PPC, you aim to get paid traffic to your websites. In contrast, SEO aims toward organic/natural traffic. Other than that, SEO is a long process, and PPC is a one-time investment that boosts your traffic or sales for a specific period.
Things That Are Common Between SEO And PPC
Apart from the fact that both are two different processes, but since they both aim towards getting your ranking better in the SERPs, there are some things common between SEO and PPC.
Keyword research is the most important factor when you are looking forward to a PPC or SEO campaign. It goes the same way for both. You will need to analyze some potential keywords and apply your strategies to bring your webpages up in the ranking against those specific keywords.
From the user point of view, you need to develop a better website in terms of content, UX/UI, and performance, whether you are opting for SEO or PPC.
Apart from the similarities between SEO and PPC, they are two different processes of getting traffic. There is always a debate on which process is better. However, marketers and business owners who are planning for a longer run prioritize SEO over PPC.
5 Reasons SEO Is More Successful
There are different reasons for which marketers opt for SEO and do not rely on PPC. Let’s look at some of the main reasons SEO is more successful.
1. Brings In Organic Traffic
Organic traffic is important for developing the value of your website in the digital world. SEO provides you with a chance to increase your organic traffic. While using PPC, it is often observed that bots visit your websites and your competitors are more likely to click your ads, which results in fake traffic and waste of money on that particular click. Furthermore, Google does not count paid traffic as valuable.
2. Provides Better Conversion
According to research, less than 10 percent of people click Google Ads. To be exact, about 94 percent of the search traffic goes to organic results. Psychologically, people are less attracted to ads. Basically, the ad sign puts a psychological impact that the result is irrelevant, and people look for organic results in the SERPs.
Since more traffic comes from organic results and rankings, hence the conversion rate of SEO is about 2.8 times higher than that of PPC (VictoriousSEO).
3. Generates Higher ROI
Some marketers and business owners focus on instant money, neglecting the fact that it will not last long, and you will need to increase your bids in order to be in the competition while doing PPC.
However, SEO does not require a lot of money to be put into a single instance. Yes, it requires some money, time, and a lot of effort. But, once you can get our sites ranked organically on the SERPs, you will get a much better ROI as compared to PPC.
4. Helps Brand-Recognition
With PPC, you will not be able to build your business into a brand. PPC targets a small market and gives your website limited viewership within a particular space of the world at some selected timeframe. Even your competitors ranking organically will not consider you as a competition if you are doing PPC.
However, SEO provides you with an opportunity to represent your business to the whole world. For instance, if you are selling shoes and your website is ranking in the top 3 results, you will enjoy business stardom, sales, growth, etc.
5. Builds Trust
PPC results are for a limited time. You can not always pay Google to keep on running your ads. It can cost you a lot, and you will select a suitable season, time, and region for the ads. That means you are not continuously showing up on the SERPs. Whereas, SEO organic results remain for a longer period of time and hence build trust among the users.
While Summing Up The Debate Over SEO Vs PPC
SEO and PPC are two different strategies aimed toward better ranking on the SERPs. However, with SEO, you target a longer and more stable business model. In comparison, PPC can give a boost to your sales for a particular period of time.
Without any doubt, SEO is a far better option when it comes to conversion, ROI, stability, brand building, and trust gaining. I hope that you have enjoyed learning this post. Do share your thoughts on SEO vs PPC with us.