Top 10 Most Valuable Brands in The World as at 2016

The 11th edition of annual brands report of the Top 100 Most Valuable Brands 2016 by Millward Brown, a global research agency is out. The agency evaluates brands from a combination of research on consumers and brand financial analysis. The research covers more than 10,000 brands and millions of consumers in over 30 countries.

Below are the details of the Top 10 Most Valuable Brands in The World 2016 according to the list

1. Google

On top of the list is Google which was ranked under the Technology category with a brand value of $229,198M. Google moved a place up to claim the MOST VALUABLE BRAND ON EARTH.

2. Apple

The number 1 brand on last year’s ranking is down to the 2nd spot. The 2016 brand value of the company is $228,460M. Apple is under the Technology category and is now second in the topmost valuable brands.

3. Microsoft

Microsoft is the 3rd most valuable brand with an increase in brand value at $121,824M from $115,500M according to the 2015 report. It is also under the technology category.

4. AT & T

On the 4th position in the list is the American Telecom Giant with a brand value of $107,387M. The American company climbed two places from the previous year. It is under the telecom category.

5. Facebook

Moving 7 places from 12th position in 2015 to 5th position in 2016 is the social media giant, Facebook. The brand is valued at $102,551M and is categorized under the telecom category.


Next on the list is a credit/debit card issuing company VISA. The brand was listed on the credit card category with a brand value of $100,800M and a strong positive change against last year’s report that valued the company at $91,962M.

7. Amazon

Number 7 on the list is Amazon which is the top retail brand worth $98,988M. Amazon jumps seven places to make it into the top 10 from fourteen last year. The brand is under the retail category.

8. Verizon

In the 8th position is another telecom provider Verizon. The company moved down the table from 7th position last year but with an improved brand value of $93,229M from $86,009M in 2015.

9. McDonald’s

The first non-tech brand on the top 10 most valuable brands in 2016 is McDonald’s. Under the fast-food category with a brand value of $88,651M.

10. IBM

Number 10 on the list is IBM. The company moved down six positions from the 2015 report. With a brand value of $86,206M. It is under the technology category.

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Other brands that made the 100 most valuable brands include but not limited to; Tencent was 11th on the list, Marlboro 12, Coca-Cola 13, Disney, the only entertainment brand to make the list is on the 19th.

Other big names on the list include Alibaba 18, Mastercard 20, Walmart 32, ZARA 35, HSBC 43, ORACLE 49, Exxon Mobile 58, and PayPal 6.

Which are your best 3 most valuable brands amongst the TOP TEN? Let’s hear from you.

Francis Nwokike

Francis Nwokike is the Founder and Chief Editor of The Total Entrepreneurs. A Social Entrepreneur and experienced Disaster Manager. He loves researching and discussing business trends and providing startups with valuable insights into running a profitable business. He created TTE to share ideas and tips to help entrepreneurs run and grow their businesses.

2 Responses

  1. prajwol says:

    Good brand means good product or good services. Nowadays there are many competitor in the world for brand. It takes a lot of time, money and very hard work to build and maintain great brands.

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