Leading Brands’ Strategy: Digital Channels For Better Engagement
The times have changed, and so have our strategies. Over the years, the only consistent goal is to attract and convert potential customers into loyal customers.
Earlier, brands would rely on advertising, using billboards, tv commercials, printed ads, radio ads, and whatnot.
With the rise of the internet, things have started changing, marketers have found new ways to influence consumers, and everything happens online because the world is now online.
You would find leading brands relying more on digital channels for better engagement.
What Are Digital Channels?
Digital channels or digital marketing channels are platforms used by businesses to reach their target audience and educate them about the brand and what it has to offer.
To sum up, digital channels are nothing but tools that would bring you closer to your target audience online, and the biggest perk is that you can go global with it!
So here are some of the digital channels the leading brands are using lately:
Digital Channels To Use For Better Engagement
1. Content Marketing
Content Marketing, just as the name suggests, is about using your content as a marketing tool, but where does this content come from? It comes from your website. Your website is the biggest source of information to educate your audience about your product, brand, and services.
It makes your website the most prominent tool. So it is important to keep it up-to-date and create relevant and custom content for the masses because it can help you generate leads and increase organic traffic. 61% of consumers say that they are more likely to buy from a company that provides custom content.
2. Social Media Marketing
Social media is another important channel for marketing, and it is considered the most reliable for businesses since a large number of their target audience is there. There are over 4.20 billion social media active users just at the beginning of 2021, which is more than 53 percent of the total world population.
Social media helps you build a familiarity with your followers and target audience. You can build a brand image by posting content that your target audience is more likely to relate to. User-generated content is growing into one of the most reliable sources of trust for marketers as well as customers.
- Case Study
Pedigree Australia and UGC platform Taggbox developed a social hub for their website. Taggbox created a live hashtag feed, and every time a user would post a selfie on social media with their dog using #HOLLYWODselfie, it got displayed on Pedigree Australia’s website.
It encouraged more users to click pictures and post them using the hashtag. They overwhelmingly participated in the campaign by clicking beautiful selfies with their dogs. The whole hashtag campaign eventually improved the SEO reach, better conversions, and ROI for Pedigree Australia.
3. Search Engine Optimization
Did you know that 65% of searches end on the first page of Google? That is because people find the first page as the most reliable one. People use Google to search for almost everything, from research to shopping, restaurants, hotels, name it and find it on Google.
It is basic human nature to choose among the top searches when we see the search results from Google. So to get more clicks, it is important to do on-page (choosing the right keywords & providing meta description for your content) and off-page (link building techniques like guest posting) optimization of your website.
4. Social Wall
A social wall is the best tool to create and display engaging, exciting, and informative content on digital screens or virtual events to increase audience engagement.
The social wall is for many purposes: at an event, an in-store display, an API project, a hashtag campaign, or even on a brand’s website. It is an aggregation of social media content from various social platforms brought together in a feed to display on a digital screen that automatically updates content in real time.
- Case Study
PROOKAVILLE, Germany’s world-popular music festival, incorporated Taggbox Live Social Wall with their event. Taggbox as a UGC platform became the perfect solution for Parookaville to discover, collect, and display some amazing and valuable UGC from their fans on Instagram to their website and during the event.
Parookaville found Taggbox to be a great tool to engage and entertain their digital audience for the 2020 edition of the music festival which happened amid the pandemic.
5. Influencer Marketing
Influencer marketing is nothing but the idea of celebrity endorsement presented in the modern social media world. With Influencer marketing, you collaborate with influencers or content creators who have an audience similar to your target audience. They promote your brand or any of your products in particular which works at building brand awareness.
Influencer marketing has proven to be a major marketing tool with some amazing results. As millions of people trust influencers to buy a product or service, marketers have identified that. More than nine out of ten marketers today rely on influencer marketing as part of their overall marketing strategy.
No matter how many new marketing channels get discovered, emails have always been consistent. It delivers medium to high ROI for your business with some undeniable versatility. It enables you to apply the latest trends, like personalization and automation, without costing you more than your marketing budget.
You can send an email directly to your customers in the form of newsletters and it would create brand awareness and higher conversion rates. When you remain constantly in touch with your customers, it nurtures brand awareness and trust. 73% of millennials prefer communications from businesses to come via email.
Over To You
Businesses are booming as marketers keep coming up with different strategies for brands to grow and generate leads.
We have come to the end of this blog, where you got to know about how leading brands are strategically using digital channels for better engagement. Drop your comments.