17 Secret Techniques to Get Your Product Listing on the First Page of Amazon
Amazon is a huge marketplace with over 341 million active users. So, if you’re looking to sell your products online, you need to be on Amazon. But, competition here is fierce, and it can be tough to get your product listing seen by buyers.
Like most people, you probably started selling on Amazon because you want to make more money. And if you’re like most people, you also want your products to be seen by as many people as possible.
So, the question is, how do you get your product listings to show up on the first page of Amazon? Fortunately, there are some secret (not to mention effective!) techniques that can help you consider yours a business that thrives!
Choose the right high-ranking keywords
The first step to getting your product listing on the first page of Amazon is to choose the right high-ranking keywords. These are phrases that potential buyers search for on Amazon.
You’ll need to do some research to find which keywords to use so you can stand out in a competitive market. First, use Amazon’s search bar and look at the autocomplete suggestions. These are usually good keyword options. Next, you may use a keyword research tool like Google AdWords Keyword Planner or Amazon Seller Central’s Keyword Tool.
At the same time, you might also want to consider working with an SEO expert or team to help optimize your listings. Your product listings are what drive your Amazon business. Therefore, it should be well-constructed and maintained so shoppers can see your listings and possibly add these items to your cart. You’ve already chosen the best things to sell on Amazon FBA; the next step now is to get them out there.
Write a catchy title
Your title is one of the first things potential buyers will see, so it’s important to make it catchy and relevant. Write something that accurately describes your product and includes some of your target keywords.
Remember, your listing’s title is like an advertisement for your product. So, make sure it’s eye-catching and clearly depicts what your product is!
Some tips on how to write the perfect Amazon listing product title:
- Include the keywords in your title but use them sparingly. You’re still writing for a human audience, not just for the algorithm.
- Make your title clear and concise.
- Use active voice and strong verbs.
- Make it readable. Use proper grammar and punctuation.
Always use bullet points
Another way to make your listing stand out is to use bullet points. These are a great way to highlight the features and benefits of your product without overwhelming your readers. It’s easy to read, and it gives them all the information they might need from you.
Keep in mind that when potential buyers look at your product listings, they don’t read everything word per word. Instead, they skim through the content, and if they find (or don’t find) what they’re looking for, this can ultimately be their deciding factor.
Include high-quality images
Including high-quality images is one of the best ways to make your listing stand out in a competitive market. Listings with images are 9% more likely to convert than listings without images.
When choosing images for your listing, make sure they’re clear and professional. You might also want to include multiple images from different angles. This will help potential buyers get a better idea of your product.
Use a call to action
A call to action or CTA is usually added at the end of the listings. It’s placed after all the information is brought about. These are short phrases that urge shoppers to take action. It doesn’t have to be extremely complicated – it can be as simple as “Buy now!” or “Add to cart now!”
Using a CTA in your listing can help increase conversion rates. Just make sure your CTA is relevant and not too pushy.
Provide detailed product information
Potential buyers want to know as much as possible about your product before purchasing. So, it’s important to include detailed product information in your listing.
Some of the things you’ll want to include are:
- Product dimensions
Offer a competitive price
When it comes to selling on Amazon, price is always a factor. When choosing a product to buy, 43% of shoppers say that price is the most important factor when choosing a product.
That’s why it’s important to offer a competitive price for your product. If you’re not sure what a competitive price is, you can use Amazon’s pricing tool to see what other sellers are charging for similar products.
Price your products competitively
As an Amazon seller, it’s important to always be mindful of your prices. After all, price is usually the deciding factor for shoppers when making a purchase. This tool will show you the prices other sellers are charging for similar products. When using this tool, you can see how other sellers price their products.
You can also use a repricing tool to help automate the pricing of your products. A repricing tool will continuously check your prices and make changes as needed so you can stay competitive.
Use Fulfillment by Amazon (FBA)
Fulfillment by Amazon (FBA) is a service that allows sellers to hand over the fulfillment process to Amazon. With FBA, Amazon will store your products in their fulfillment centers and ship them to customers when they purchase.
There are many benefits to using FBA, but one of the biggest is that it can help you win the Buy Box. The Buy Box is the box on a product listing page where shoppers can add items to their cart.
Winning the Buy Box can boost your sales because shoppers are more likely to purchase from a listing in the Buy Box.
- Offer free shipping and be specific about the shipping information
When it comes to shipping, shoppers want free shipping and fast shipping. 67% of shoppers say they’re more likely to purchase from a free shipping seller. If you can offer free shipping on your orders, include that information in your listing. You should also be specific about the estimated delivery time, so shoppers know when to expect their order.
Use Amazon Sponsored Products
Amazon Sponsored Products is an advertising program available on the platform that allows sellers to bid on keywords to have their products displayed in search results. When a shopper searches for one of your keywords, your product will appear in the sponsored results section at the top or bottom of the search results page.
If your advertising goal is to increase visibility for your products and get more sales, opt to use Sponsored Products. But it’s important to note that you’ll only be charged when your ad is clicked, so there’s no risk in using this program.
Use social media to spread the word about your product
Social media is a great way to get the word out about your product. You can use Twitter, Facebook, and Instagram to promote your listing and drive traffic to your Amazon page.
When you post about your product on social media, include a link to your listing so shoppers can easily find it. You can also use Amazon’s social sharing features to share your listing on social media directly from your Amazon page.
Join Amazon seller forums and participate in the discussion
Amazon seller forums are a great way to connect with other sellers and learn about best practices. There are forums for new sellers, experienced sellers, and specific product categories.
Participating in discussions and asking questions can help you learn about the ins and outs of selling on Amazon and make your listing more successful. If you’re a new Amazon seller, this is also where you can learn more about the platform’s technicalities, such as Prime Day, Amazon brand protection report, appeals and suspension, and a whole lot more!
Offer great customer service and respond to reviews promptly
Customer service is important for all businesses, but it’s especially important on Amazon. That’s because Amazon shoppers are used to getting exceptional customer service from Amazon itself.
As an Amazon seller, you should prioritize giving the best customer service and respond to reviews as soon as possible. This will help you build a positive reputation with shoppers and can help make your listing more successful. After all, you’d want to receive good reviews from your customers!
Use Amazon marketing services (AMS)
Amazon marketing services (AMS) is a paid advertising program that allows sellers like you to promote their products on Amazon. AMS ads appear in search results and on product detail pages.
There are many different types of AMS ads, so you can choose the one that best fits your goals. AMS can be a great way to increase visibility for your products and get more sales.
Participate in Amazon Vine
Amazon Vine is a program that allows manufacturers and distributors to send products to reviewers. These reviewers then write reviews for the products and post them on Amazon.
If you’re chosen to participate in Amazon Vine, you’ll be able to send your products to reviewers for free. This can be a great way to get more reviews and make your product visible on Amazon.
Keep an eye on your competition
Keeping an eye on your competition is important in any business, but it’s especially important on Amazon. Your competition can give you insight into what’s working and what’s not.
You can use Amazon’s search features to find products similar to yours and see how they’re priced and marketed. You can also sign up for Amazon Seller Central to get alerts when new sellers join Amazon or when there are changes in your category.
By understanding your competition, you can ensure your listing is always ahead of the pack.
Selling on Amazon can be a great way to reach new customers and grow your business. But it’s important to remember that success on Amazon takes time and effort. By following the tips in this article, you can give yourself a big advantage and make your listing more successful. And with a little patience and hard work, you’ll be on your way to becoming an Amazon best-seller.