This New Facebook Feature Threatens LinkedIn

The world’s most popular social networking service, Facebook is testing a new feature that would allow page administrators create job postings and receive applications from candidates. This move is believed to be a threat to LinkedIn’s recruiting service.

Similar feature already exist in LinkedIn where job hunters and recruiters pay a monthly fee to post resumes and connect with people on what’s often known as the social network for business.

LinkedIn generates most of its revenue from this service.

Facebook spokesperson told TechChruch that “Based on behaviour we’ve seen on Facebook, where many small businesses post about their job openings on their Page, we’re running a test for Page admins to create job postings and receive applications from candidates,”.

With this new Facebook feature, Page admins can add details such as the job title, salary and option/offer of full-time or part-time jobs as well as showing up as a post on a Page. All available vacancies posted to a Facebook page can be viewed under the Jobs tab.

According to Business Time, most recruiters and companies use social networks to informally vet candidates. Some also post job adverts on their social media channels. This helps them to reduce cost as well as reach their target audience.

Applications submitted via this new Facebook feature will be received as a Facebook message, thereby keeping the whole process on the Facebook platform. If a recruiter or company wish to get their job listings viewed by a wider audience, they could sponsor the listings by promoting them on the Facebook platform.

Facebook recently launched Workplace, an ad free space, separate from your personal Facebook account, where professionals connect to share and turn ideas into action.

Facebook Founder/CEO Mark Zuckerberg said this about Workplace, “It’s an app, but I think about it more as a way of running a company.”