The Secret Behind Monetizing Your TikTok Account
Are you looking for how to monetize your TikTok account? In this article, I shared all you need to know about TikTok, from account creation to verification, TikTok monetization, how to create professional TikTok videos, getting approved for monetization, and other TikTok monetization strategies you may not be aware of.
TikTok is probably one of the most trending apps online as the app usage is growing tremendously with more users signing up daily to catch the fun. Lots of social platform users are migrating to TikTok to become content creators or to have themselves entertained.
The ease of TikTok and its popularity has made countless users spend a lot of their online time on TikTok. What if there’s a way to monetize this huge platform? What if there’s a sea of opportunity for business growth under this platform?
This article will take you through on how to start creating fun videos on TikTok, grow a large following and monetize your TikTok account. If you are a professional seeking to explore content creation on TikTok, read through carefully.
Content Creation Ideas for Businesses on TikTok
TikTok is generally known as an entertainment app. But as a professional, how can you use TikTok to sell your business?
Before you start making videos, you need to focus on your business line. The whole idea of your video should be to entertain your audience while stylishly promoting your business, sharing tips or guides to help your followers understand your business, and sharing testimonials of how amazing your service is. You can host promos and black Friday sales all on video, encouraging your followers to make a purchase.
Another idea of content is making a video of how the process of your work is, how you have fun at work, and the type of coordination that exists between you and your team.
You should also jump in on trends going on and try to add a little touch of what you do to the video. An example is to try out a music challenge with your team or share success stories of customers on your video.
When you now have an idea of what to create, here is how you can start immediately.
How to Easily Create Video Content on TikTok
- Click on the + button: Once you get into TikTok, you should see a + button at the center of your screen. When you click on it, the video tab opens for you to start making creative videos. You should see options for you to add sound, filter, timer, and speed to your video. When you click on effects, it shows different effects that you can add to your video. You can click on sounds to select a sound for your video. TikTok normally suggests trending sounds for you to choose from.
- Start Recording: Before you start recording, make sure you have a good source of light. Most preferably a ring light. Make sure you are facing the light source while facing your phone. You can start recording and mimicking the sound.
- Edit your video: you can start editing your video, add effects, beautify and cut away scraps you don’t like. You can also add timing to your videos and other effects.
- Next: Once you are done editing, hit the next button. This will open where you can add trending hashtags. The hashtags would increase your views and attract more followers.
How to Gain More Followers on TikTok as a Professional
If you want to gain more followers on TikTok, you need to be creative with your videos and jump on the trend. Make sure not to mix up your niche. For a professional, an organic following would lead to more potential customers. So before jumping on trending videos, you need to make sure it align with your brand.
People follow who they can learn from or who entertains them, or that brand that can solve their problems. You should make sure your videos are not boring and that they have an audience.
Another thing that can hype up your following is consistent content. When people see you are consistent, they share your videos and draw more visibility to you and your brand.
You can gain more followers by teaching people about your products, their uses, and their benefits. Once your brand has an audience, your video should get views, likes, and shares. Hence more exposure to your brand.
Make sure to use trending hashtags and trending effects and videos that align with your brand. That way, you do not deviate from your niche and your viewers do not get confused as to what they can associate you with.
What does it mean to be Verified on TikTok?
Being verified on TikTok gives your brand authenticity and clarity. Your followers trust you more and your account cannot be falsified. The blue tick verification differentiates you from other accounts bearing the same name.
How to Verify your TikTok Account
TikTok unlike many other social platforms keeps its algorithm for verification secret. TikTok does not have a certain number of followers that you need to get for you to be verified.
The verification of your TikTok account is done when you fulfill certain criteria and it is proven that your account is in danger of falsification. For this to happen, you first have to be a creator.
Some criteria for verification include:
Authenticity: Your posts should show unique ideas of yours that are not copied from others.
Active: Your account should show high consistency in your video content.
Community Standards: Your account should adhere to the community standards of TikTok and you should not be violating any rules. Read the guidelines here.
You should have a steady growth of followers every day and also a watch-time growth.
Being verified on other social media accounts also helps TikTok verify you soonest. Also being a media figure helps you get verified sooner as soon as TikTok identifies you as a public figure.
How to Monetize TikTok Account as a Professional
TikTok is a great tool for everyone and professionals are not left out. There are ways to earn from TikTok, but before you start monetizing make sure to do the following;
- Start creating videos, Lots and lots of videos.
- Grow your following
- Apply for TikTok creator fund.
- Start monetizing your account.
You can monetize your TikTok account using the following methods;
1. TikTok creator fund
This is a way TikTok rewards its creators for making creative videos and contributing to the community. Read more about the criteria to apply here.
2. Live streaming
You can make money on TikTok by going live and asking for donations from viewers. If your viewers like your live stream. They support you by sending virtual gifts which can be redeemed for payment.
3. Sell Merch to Your Fans
You can also monetize your TikTok account by selling your own products directly to your loving fans. You can also take advantage of print-on-demand companies to have your own Tees, cases, caps, mugs, etc and they’ll be showing your brand.
4. Influencer Marketing
This is one of the easiest ways creators with large followings make money on TikTok. Through the Creator Marketplace, TikTok connects brands with the right influencers within their niche for maximum conversion. All that is required of the brand is to run a quick search in the Creator Marketplace and choose the most appropriate influencer that will suit their campaign. You can see the TikTok Creator Marketplace as an influencer agency connecting businesses to influencers.
If you are a creator who takes your time to educate, inspire or motivate your followers into taking personal development actions that will better their lives, who says you can’t ask your followers to reward you for your time and effort? Creators are free to ask for donations from their followers, maybe for a personal project that will improve their work or benefit their followers. If your followers are truly organic and love you, they wouldn’t mind supporting you by donating towards your interest. All you need to do is share your crowdfunding link with your audience and watch the funds trickle in.
6. Create In-Feed Ads with TikTok Ads Manager
I know you may not be aware, but like Google Ads, you can create ads within your feeds using the TikTok Ads Manager. The ads look natural like other TikTok videos and appear in users’ “For you” feeds. With the TikTok paid ads, you can make sure your videos reach your target audience that is most interested in your products. Learn more about TikTok Ads Manager.
7. Fan Subscription
If you feel you create premium content, you could run a subscription-based TikTok account where your fans pay a small amount monthly to watch your content. You can set up a subscription account with a creator-based subscription platform, like Patreon. Patreon was built to let content creators and influencers generate revenue through paid memberships from their fans.