Top 11 Business Tools For Startups in 2024

Are you just starting up? Lost everything to Google’s last algorithm and now looking to rebuild your online business presence from scratch? We’re in 2023, and if no one is telling you the struggles and competitions have increased altogether, you are definitely coming in unprepared. As newer and more powerful business plugins and tools are coming to the limelight, many old ones are petering out. How then do you get in touch to cash in on these new most powerful business tools? This is the multimillionaire question and my list of top 10 business tools for startups answers it in full detail. And guess what, these business tools are 89% free to use.

Top 10 Business Tools For Startups

Top 11 Business Tools For Startups

1. Build and Engineer Your Site with WordPress or Squarespace

Here’s the kickoff. If you’re looking to build a small business online, Squarespace may be the best CMS (content management software) for you. The reason is that it’s incredibly easy to create a site, especially with the drag-and-drop feature. And moreover, there are just more than enough award-winning themes, templates, and plugins that are SEO-wise available at your disposal. WordPress, on the other hand, has more features than Squarespace and gives your site the superpowers Squarespace can’t. Therefore WordPress is best for your big business creation.

2. Duo & Paypal for Payment Solution

In whatever niche you may find yourself in, it’s a fact undeniable you have competitors. And the more competitors you have, the thinner the chances of customers taking shitty services from you. Hence your top priority must be customer satisfaction. A good way to satisfy your potential customers and retain them over a long period of time is not to give them payment headaches. And that’s why you need Duo’s spineless payment solution and Paypal for your large or small size business.

3. Keep a Never-closing Eye on Your Visitors with Hotjar

I know you’re bringing in all the SEO and CRO knowledge you’ve garnered and used over and over again. And chances are you’re turning back to the likes of Google analytics to predict what actions visitors are taking on your site. But what if you could actually watch the videos of how visitors navigate your site? The precision of your CRO and SEO would increase and sales would be through the roof. Well, this is no more dream as you can create a heat map, analyze visitors’ activities and create polls with Hotjar. And did I mention you get to watch your visitors’ movements in video? It’s more or less a CCTV camera for your online store.

4. Escape the Paperwork with LegalZoom

Establishing and setting up your business in the USA may be a headache when it comes to getting around the paperwork. But LegalZoom lets you do it in a few clicks of buttons. Legalzoom helps you file all the documents and then soon sends you the tax ID (EIN) of your business once it’s approved by the state.

5. Basecamp for Project Management

Want a one-solution-fits-all software that is of high adaptability to your site? Basecamp brings the team and yourself closer together for discussions, chatting, task management, file transfer and editing, and more. Basecamp beats Slack to the dust with its exclusive features except you may go for slack instead of Basecamp because the latter costs you $99/month while the former is absolutely free.

6. Zoom for Video Conferencing

Whenever you need to get closer to your team beyond behind the keyboards, a seamless video conference service provider takes the job. But who are the best today if not Zoom and Uberconference? With Zoom, you can video chat with unlimited attendees, do recordings, screen sharing, and even set up conference calls. Same with Uberconference.

7. Create Charming Marketing Videos with Animoto or Promo

Videos are powerful marketing content and you should pay attention to them to get the best out of your marketing investment. And isn’t it even more fascinating how horribly easy it is to create an intuitive marketing video that converts today? Either you use Promo or Animoto, the two software allows you to create marketing videos from scratch or turn an existing video into a marketing video easy and fast. They come with a drag-and-drop editor, a massive score of templates, and compelling music to add a sizzling effect to your ads.

8. Create Explainer Videos with Animaker or PowToon

You have bored your visitors enough for a lifetime with written guides and how-to(s). How about jumping on the bandwagon of the population trend that is changing the game? Explainer videos get your visitors in the moment and give them a real-life experience. Introduce them to your products and guide them through how to get the best of what you offer with the ultimate power of cartoons. And do you need to be techy to make an explainer video? Check out on any of the software I have listed, test-drive them and see how easy it is to create an explainer video.

9. Sell Physical and virtual products with Shopify and Teachable

Want to create an outlet for your store online and sell your physical products? Shopify is the one-stop e-commerce platform to sell your goods in one person. Furthermore, since Shopify integrates with Amazon, Etsy, eBay, Facebook, and Pinterest, you automatically have greater exposure than on your local site. On the other hand, you may have some virtual products in form of eBooks and courses, Teachable provides all the facilities and solutions you need right from start of publishing to the end of receiving payments.

10. Manage your Social Media on Autopilot with Hootsuite

If you don’t want managing your social media to be a part of your job so you can spend time on the things that matter most, you need Hootsuite. Hootsuite is a fortune 1000 business most essential tool. It is used for automating social media management, tracking competitors, managing your social media team, engaging followers, and creating content on autopilot.

11. Get a Toll Free Telephone Line from

800 is a US-based company that specializes in providing toll-free telephone numbers and virtual phone systems for businesses. The company offers services such as vanity numbers, call forwarding, voicemail, and call recording. They also provide a cloud-based platform that allows businesses to manage their phone systems remotely, including making changes to call routing and voicemail settings. has been in business for over 20 years and is a reputable provider of toll-free and virtual phone systems for businesses of all sizes


Software does not only make difficult things easy, but they also reduce the cost and time of production. Thereby increasing productivity. If getting the best out of your business matter most to you, the list I’ve provided up there is a gem.

Francis Nwokike

Francis Nwokike is a Social Entrepreneur and an experienced Disaster Manager. I love discussing new business trends and marketing tips. I share ideas and tips that will help you grow your business.

2 Responses

  1. John Mayer says:

    Thanks for sharing such an informational blog which will surely be a big help to small business owners like myself.

  2. john mayer says:

    Thanks for sharing such an informational blog which will, surely be a big help to the people who have small medium business

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