Top 10 Online Brand Reputation Management Tools
If you run a business that is active online, it is a must you keep track of your business reputation online. The need and importance of online brand reputation is to enhance the business familiarity and reputation among customers. As a business owner, you need to know how your prospective customers perceive your brand and whether that perception matches the one you want to establish.
Most businesses fail to care about their online reputation, and don’t even know the need of brand reputation management.
What makes for the transition of a simple name into a globally recognized brand? It is the brand reputation. Companies of all sizes need to be aware of their brand reputation online. It is not something any business owner should play with because it is a necessity and not an option.
If you are striving hard to improve your business, online brand reputation management is ideal to protect your good name.
I will show you the 10 top online brand reputation management tools that can help your brand garner online recognition as well as help improve your brand reputation.
Top Online Brand Reputation Management Tools
- Google Alerts
With Google as number one search tool in the world, having a Google alert for keywords you want to keep track of is very important. I started using this tool at the early stage of my freelance writing career.
I was using it to keep track of different keywords I have interest in; ‘entrepreneurs’, ‘business blogs in Nigeria’, ‘Francis Nwokike’ and ‘The Total Entrepreneurs’. I was doing it to make sure I am up to date with anything that has to do with my blog and where the keywords including my name has been mentioned. Google alerts is one of the simplest online brand reputation management tool and it is free to use.
Google alerts allows you input some keywords you would like to track and get an alert via email whenever any of the keywords are mentioned on the web.
- Social Mention
This is also another free online brand reputation management tool that don’t just send you alerts when your brand is mentioned, but show you how important those mentions actually are. You should give it a try. It is free.
This is a tool for businesses/companies that operate a blog. It does two major functions which are;
- Keep track of your blog posts, providing you stats like open rate, posts linking to any of your blog posts, how readers interact with your blog posts and other statistics.
- It also notifies you of blog post, forums and even videos that mention any of the phrases you are keeping track of.
Surprisingly, it is free to use.
- Image Raider
This online reputation management tool is focused on tracking misused photos. This tool is particularly good for businesses that depend largely on images.
How does it work?
You just upload your image into the tool and it will help you locate any site that has used your image with or without crediting or linking back to the source (you).
It is also used by photographers to get websites using their work without their permission. This is a must-have tool if your business involves the use of images that are your intellectual properties.
This is another incredible online reputation management tool that allows you to create certain keywords to monitor your brand on the web and social networking site through an interactive dashboard.
With this tool, you can keep track of your brand mention on millions of blogs, image sharing sites, forums and social media sites like Facebook and Twitter. It comes with a free trial but cost $600 a month if you wish to use it.
BrandsEye offers different packages and can be used by bloggers, small and big businesses. This tool can keep track of your brand mention based on the number of keywords you choose. It has a little similarity with Social Mention.
This tool doesn’t just keep track of your keywords mentioned online, it also scores it to show you how they impact your online reputation. With this tool, you are paying for number of keywords that you want to track.
- Review Trackers
This is a paid tool that helps you keep track of all your reviews across more than 60 sites and sources. The tool collect reviews posted by your customers and display them on one dashboard for you to easily access and monitor.
This tool work wonders. This tool will show you what will display when potential customers search for you on Google or any social sites from their location. Depending on the packages which includes; $18 per month (individuals), $88 (companies), $197 (enterprises), you will be able to save much more keyword searches about your brand and have frequent updates to your dashboard.
Trackur delivers social analytics by monitoring social media platforms, forums, blogs and news sites and more, and reveals the trends and insights your brand needs to succeed.
It also tells you if the people talking about you are influential people. Trackur gives you 10 trial opportunity before allowing you to decide on the package you want to go for.
- Who’s Talking
Also just like social mention. It helps you track videos, images and any online contents that is relevant to the keywords you provide. You only get to look at one aspect of mentions at a time. For example, if you are viewing feed containing only Twitter mentions, you will have to switch to another feed to view mentions from Facebook.
This tool allows you track brand-related social mention in real time. The tool allows you reply individual posts, send direct messages and more right from the dashboard.
The tool also allows you to group relevant posts as favorites and browse them in a separate workspace.
The tool you choose depends on what you feel you need the most to manage your online brand reputation. However, the online world is so noisy these days that it is almost impossible to handle multiple things efficiently without resolving to any of the online tools mentioned above.
The sooner you get hold of any of these tools, the better for your business brand.