8 Tips on Developing a Successful Q4 Strategy
You may already have established Quarter Four (Q4) goals, but there’s still enough time to make some changes. There’s no use in playing your cards if it’s apparent you’re lacking a winning hand. Instead, take the time to develop a Q4 strategy that works for your business—one that is focused on making the most of your assets as you head into the new year. Whether it’s developing your affiliate marketing strategy or revamping some of your web content, you can make informed decisions that will benefit your company.
1. Learn from Years Past (and the Past Year)
One of the things you should always aim for at the end of the year is to learn your lessons. Keep the new year free for opportunities and actions, and focus on reflection at the end of the year. Consider it learning of your New Year’s Resolutions. You should look back at all of the work that was completed over the past year, along with analyzing your growth in years past.
What did you do during the best and worst of times? Were there strategies that benefited your company and which should be tried again? Has your customer base shifted in recent seasons, and does it require reevaluation? Take this time to be your own best coach—the person who can identify your strengths but make you strong by pointing out your flaws. Put in the effort and analyze your team, data, and content. Your analytics can help in truly defining your year to come.
2. Evaluate Your Progress
Where are you now that you weren’t last year? What did you do over the last year that most stood out? And how have your campaigns and strategies fared from quarter to quarter? Whether you’re developing your affiliate strategy or checking your social media analytics, you should look at the progress you’ve made in the past year to determine what modifications you need to make going into the new year. Maybe you’ll find you need to hire another social media strategist or you might need to devote more time to creating content for your affiliates. Whatever it is, looking at your analytics from the past year will be of great assistance. Use the information to your advantage. It’s there for a reason.
3. Get Your Goals in Order
Ask yourself: What do I want to achieve in the next year? Your business likely has a lot of ideas on its plate, but you’re in trouble if you don’t already have defined goals in order. This is imperative to guarantee your business starts its year off right. Make a full list of what your marketing team wants to achieve in the next year. Consider adding goals throughout. These can include short-, medium-, and long-term goals you want to achieve throughout the year, along with monthly goals you want to meet with each passing month. The more defined the better. Having a path to follow will be far easier than having to bushwhack your way through the beginning of the year.
4. Think Month-to-Month, Not End-of-Quarter
As mentioned with your goals, don’t think solely of the end of the line. You might set goals for yourself that are unattainable from the start; having monthly goals ensures that you’re meeting progress regularly, doling it out on a short-term basis to maintain motivation.
Do the same when you’re looking through statistics for the end of the quarter. Slow things down by looking at your progress as the months go by. This can ensure that you regularly check in on your business results, making adjustments to current plans ahead of time rather than after the fact.
5. Research Your Engagement
Take the time to analyze the success of certain programs. This end-of-year task is important to focus on, as it can lead you to learn things that can be helpful in future campaigns.
For instance, you might find that consumers are not interacting with your affiliate links as much, all thanks to the ability to track your affiliate marketing success. This information provided is necessary to have, as it can help you identify what’s causing this result, thus allowing you to make necessary changes before they can become any worse.
6. Engage Your Team
Engaging customers is important for business, but consider taking the time to engage your team members, too. Employee engagement is important for the success of your business, as it ensures that you foster a lively workplace to where only the best, most motivated employees are driven. Team activities and celebratory events can help increase productivity throughout your business while keeping long-time team members happy. It’s an easy way to ensure that moods remain positive as the end of the year closes in, along with simply showing you care about your employees.
7. Educate Your Team
Engagement and education go hand in hand to guarantee that your employees view your workplace positively. Use end-of-year funds for educational opportunities that can boost your employee’s skills and self-worth. Providing them with the opportunity to learn will be greatly appreciated, as it’s a benefit to your company and, more importantly, their professional skills.
8. Retarget Past Customers
Q4 is an essential time for businesses to secure sales. This is the time when companies are trying to secure customers going into the new year, ensuring that business remains constant so things go to plan. If you’re looking to hold onto some customers going into the new year, consider retargeting past customers. They’ll be a benefit to your business, bringing you sales in a time when it’s needed most. Use your analytics to track them, and consider reaching out again through a personalized email.