Essential Components for Building a Successful Website
What is a successful website? A platform that can drive huge engagement? A platform that can generate a lot of money from ads and conversions? A platform that can describe your business better? Or a combination of the three?
Making a website is easy, but developing it to be a successful platform is another different method. To make your website successful, you need to think about several essential components to drive more traffic and eventually result in better conversions. What are they? See the complete information below!
The First Essential Step: Making a Website
Without doing any optimization, the very first thing you have to do is to make a website. If you thought that creating one would be such a hard task, we’re happy to tell you that you’re wrong. Now, we can find lots of website builders, and even the top ones, including Squarespace. You know, most businesses use Squarespace as the platform is considered easy to use, but comprehensive enough to design a fully functioning website. So if you are ever in need of website creation, a website builder is definitely recommended.
After the website has been made, you need to do some optimizations. Yes, we’re talking about Search Engine Optimization, a technique that can put your website at the top of search results by optimizing a few essential things. Check the full explanation below.
Creating a Successful Website Through Proper Optimizations
Website SEO is a technique for optimizing sites such as blogs/websites so that the content in them can be ranked at the top on Google search pages. Why is ranking at the top of the Google search page important? Of course, it is important, because if your site occupies the top search page then more traffic will flow.
If you search for something by typing the keywords, some results will start appearing right after you click enter. Thanks to the proper brand identity strategies, the sites you see on the top are the ones that usually get the highest traffic as people usually want to click the first three websites on the search result.
Google doesn’t choose any website to be placed on the top. Instead of manually picking, which could take an infinite amount of time, they would use their own algorithms to decide which one of them is worth promoting. This becomes a unique challenge for creators as they need to do the proper SEO optimization techniques to turn their website into a successful one.
1. Keyword Optimization
If you want to use website SEO optimization methods, you have to start with keyword research. Keywords or focus keywords that must be included in the title and content of the article. To create an interesting and SEO-appropriate title, you must do keyword research, which is an effort to find topics that are being sought by many users.
However, this does not mean that using more keywords in an article will automatically create a top-ranking website. You have to be careful in choosing the right position, some of which are in the first 1-3 paragraphs.
Then also place it in the title, subheading, and image description. To determine keywords, you can use tools such as Ahrefs, Semrush, Google Keyword Planner, or other tools.
You also need to pay attention to the use of subheadings, search engines generally don’t like sloppy content. What we meant by sloppy is the long paragraphs, no listicles, and excessive keyword density. Therefore, you must add subheadings to the content. Use descriptions with points so that the content structure looks neater and more comfortable to read.
3. URL Name
You should customize your own URL name because, generally, the website URL is quite long. When naming URLs, you should use the title as a reference. The URL that accompanies the title will make the content easier for visitors to recognize. Apart from that, search engines also prefer content with simple and clear URLs.
4. Image Description
SEO optimization is also related to the use of images, such as descriptions or alt+images. To capture search engine algorithms, use relevant images and descriptions of the content topic.
5. Internal Links
Internal link means inserting a link to another article into the content, but still on the same website. The more and more relevant internal links, the more interested search engines will be.
Internal links are also an important website SEO technique. Search engines tend to trust content that has several internal links. As a sign that the website is indeed productive in producing work. It would be even better if you included backlinks as an addition. However, it is best to use links from websites that already have a name or popularity in search engines.
These backlinks are a component of off-page SEO because they relate to optimization outside the website. At first glance, the use is the same, namely inserting a link that comes from another site.
Engagement means adding another component whose function is to interact with readers. For example, add several relevant images so that readers feel comfortable reading the content on your site for a long time. You can also basically do the conversion rate optimization with this strategy.
So, those are the important tools for optimizing your website’s SEO so you can get a top rank. You can see that there is no complicated coding or techniques in it. You just need to be careful and thorough in creating a content structure that is of interest to search engines.