How Can A Website 3x Your Small Business Growth?
Research showed that although 97% of customers shop for goods and services online, only 51% of small businesses have websites. Despite the many advancements in technology, the number of small businesses that use websites remains low.
The numbers saddened small business loan providers at Max Funding. Shane Perry says, “No matter how small the business is, having a website is important for modern-day advertising and publicity. Your website must be an honest representation of your business, and it should gain customers’ trust to accumulate page visits. Other than that, it can be a good money-making platform that generates leads and potential customers.”
With that in mind, consider the following reasons why you should build a business website now:
First Impressions Lasts
People nowadays search Google, check customer reviews like Yelp, and snoop around Facebook before buying a product or available service. Many of us rely on the information provided by the internet in making daily decisions.
Because of this, your business needs to make the best-known first impression possible. Customers, clients, or buyers are forming opinions about a company by simply looking at its website. They’re more likely to ignore you outright if they see that your website doesn’t represent the kind of experience they want.
Window Shopping Has Changed
Back then, you needed to visit a shop to have a look at products or services. These days, customers can check businesses through their websites. You can put it all on a website, from the list of products/services and pricing to virtual tours and background stories.
Also, make sure your business is visible on leading online platforms. Work on creating valuable content, use high-quality images and observe good practices.
Good Websites Find Customers
Compared to a physical store where the number of visitors is limited, a website can cater to hundreds of thousands of customers at a time. You won’t have to worry about space and social distancing protocols. Those who can’t visit your shop or office can get a lot of information from your website.
With a good SEO strategy, you can reach target audiences in other parts of the world.
Websites Are Cost-effective Marketing Tools
Your website can consistently display your products/services, promotions, video commercials, testimonials, etc. Unlike TV or magazines, you don’t have to pay each time they flash your business. All you need to do is create engaging and valuable content so that people automatically share your website link.
Furthermore, you customise the website in a way that reflects your brand’s personality. There’s no need to explain your business to every potential customer personally. By simply looking at your website, they already have an idea of the kind of experience you offer.