Well Researched Article Every Nigeria Entrepreneur and Startup Must Read
Gbagyi woman farmer Abuja Nigeria (Credit: Pixabay)
Are you an Entrepreneur looking for the type of business to start in Nigeria?
Are you already running a business but not hitting your target?
You have a wonderful product that every Nigerian should arguably love but you’re surprised patronage is very low. Though the few customers that bought from you are all excited with the product. Leaving you all confused, ‘what’s up with the low sales you asked yourself?’.
What if I tell you what the problem is?
No, what if I show you a well researched piece that will open your eye into understanding the true nature of the Nigerian market and how to target well.
You’re still wondering why Dangote is on the NSE list of top stocks?
I read an article that opened my eyes to all the answers above and many more few days back.
Because of my interest in startups, I have met and engaged with few prospective Entrepreneurs that have shared their ideas with me.
It’s funny but majority of them are about to tow the same line that most likely will lead to another failed business as far as Nigeria is concerned.
I may not be able to reach some of them back that is why I have decided to use this platform to share this article with the title: Well Researched Article Every Nigeria Entrepreneur and Startup Must Read. Hoping and believing they and many more Entrepreneurs will find this.
This piece is also for the international Entrepreneurs looking to bring down their successful business to Nigeria, business funders, Angel Investors as it clarifies the gap in citizen class in Nigeria which is very different from other countries like India and the USA and crucial when targeting potential customers.
To cut the long story short, before you think of starting that new enterprise in Nigeria, big or small, you should read this article.
It will guide you and help you in targeting right.
Until you get a TRUE glimpse of the SPENDING POWER of your target customers, you shouldn’t come to a conclusion of the potential market size.
You should not also conclude that a startup from silicon valley doing well in US and most other countries including the once poverty capital of the world India, which Nigeria by the way have overtaken, will automatically be successful in Nigeria.
This is the best gift I can gift you for now.
Here’s the link: The Mystery of Market Size in Nigeria
One more thing, Please if you can take a minute or two of your precious time, I’ll like you to come back here and tell me your thoughts about the article and maybe what you found most interesting.