Why It’s Vital to Stay on Top of Your Finances as a Startup

It’s never simple to put together a corporate financial strategy. It takes time, effort, and a healthy dose of creativity. And if you’ve never done anything like this before, you’ll almost certainly run into some difficulties. Nonetheless, this article will demonstrate why it is so useful.

As the company expands, new obstacles occur, and unanticipated crises strike, a sound financial strategy keeps you focused and on track. It aids in straightforward communication with employees and investors, as well as the development of a contemporary, transparent organisation.

Why It’s Vital to Stay on Top of Your Finances as a Startup

There are other benefits as well. This article goes through nine of the favourite business financial planning benefits.

What are the Vital Advantages of Undertaking Business Financial Planning?

So, what can you expect to gain from financial planning for your business? There are undoubtedly countless advantages to company planning, but here are nine that stand out.

  1. Well-Defined Company Objectives

This is the foundation of your whole financial strategy. What do you expect the firm to accomplish in the following quarter, year, three years, and so on?

You’ll want to establish early on that there is a genuine demand for your product or service, and that your company meets that need. “Product/market fit” is another term for this. For many startups, the first few years are often spent developing a product and determining product/market fit. So, with minor checkpoints along the way, this would be your main one-to-two-year aim.

Importantly, if this is your primary objective, you will not establish high sales objectives or massive marketing KPIs. What good is it to spend money on new client acquisition if the product isn’t ready to sell?

  1. Practical Approach to Cash Flow Management

Cash flow – the amount moving in and out of the organisation – should also be clearly defined in your financial strategy. Of course, you’ll spend more than you earn at first. But how will you keep on track, and what is an appropriate amount of spending?

You’ll also need to find out how to readily measure cash flow as part of this strategy. Can you maintain track of your money precisely and effectively if you don’t have any seasoned startup financial specialists on your team?

You can foresee obstacles in both getting and spending money by developing your plan now, and you can discover strategies to accomplish both more successfully.

  1. Appropriate Budgeting

This is linked to cash flow management and cost savings. After you’ve determined how much money you’ll need to spend – whether from sales or investments – you’ll need to work out how you’ll spend it.

The business has an overall budget, or “burn rate,” for each quarter or year. Break this down into particular team budgets (for example, product development, marketing, and customer service), and make sure the amounts allotted to each reflect their value.

Budgets provide each team with their own set of limits to work with. They are aware of the resources available to them and may properly plan campaigns and personal or product development.

Tracking project or team budgets are always going to be easier than monitoring overall expenditure at the corporate level. It’s quite easy to keep track of who’s spending what after you’ve broken out each budget.

  1. Effective Cost-Cutting Measures

A financial plan can help you recognise savings ahead of time in addition to determining how much you can afford to spend. If you’ve been in the company for a while, the first step in developing your financial strategy is to look back at what you’ve already spent and how quickly you’re presently expanding.

You’ll look back on previous expenditures as you plan your budget(s) for the coming year, identifying unneeded or over-inflated prices along the way. Then you just make the necessary adjustments for the following year’s budget.

This is all part of spend control, which is the process of maintaining corporate expenditure in line with your goals. A quarterly or yearly review, even better, virtually always reveals areas where you can save money and better use your resources.

  1. Risk Reduction

The finance team’s duty includes assisting organisations in avoiding and navigating risk, which can range from financial fraud to economic collapse. While many hazards are difficult to identify or even prevent, there are several that are obvious.

Your financial strategy should account for business insurance costs and losses due to dangerous inefficiencies, and maybe put aside funds for unforeseen needs. You may make numerous financial projections that predict diverse outcomes for the organisation, especially during stormy times: one when income is simple to come by, and one or two others where circumstances are tougher.

The objective is to have contingency plans in place and to try to figure out how your roadmap will alter if you only increase 20% next quarter instead of 30% or 50%. There’s no need to go overboard, but you may identify problematic areas inside the company and plan your best actions if something goes wrong.

  1. Crisis Intervention and Management

In any corporate crisis, the first thing that usually happens is that you examine and re-build your strategies. This, of course, necessitates the existence of a well-defined business strategy in the first place. Otherwise, you’ll have to improvise your way out of a dilemma.

The need to continuously forecast is a fundamental theme we’ve heard from finance professionals as the 2020 financial crisis progresses. Nobody knows when the crisis will end or what influence it will have on their company. As a result, corporations are at least generating fresh financial strategies on a monthly or quarterly basis.

This approach will be made easier for individuals who have well-thought-out financial strategies. They aren’t starting from zero every time, and they’ve already identified the most significant threats and the essential levers to pull in response.

  1. Effortless Fundraising

Whether you’re a brand-new startup, a well-established firm in need of a little financial injection, or a large series-level investment, you’ll need money at some time.

And your company plan will be the first thing any potential investor or bank will ask for. They want to know how you plan to expand the company, what dangers and uncertainties you’ll face, and how you’ll invest their money wisely.

Investors want a financial strategy that speaks to them, and the greater your track record of preparing, the more likely they are to believe your estimates. Whether or not you need money right now, a business financial plan is a valuable weapon to have in your arsenal.

How Do You Get Emergency Money?

  1. A Growth Strategy

Your financial plan aids in the analysis of your current status and the projection of where you want your company to go in the future. Again, your larger business plan will address this on a broad level: the markets you want to enter, the number of personnel you’ll hire, and the items or services you want to offer.

The finance component adds information to these goals and calculates your investment level along the way. If you want to hire 100 new employees this year, for example, your financial plan will almost certainly need to include recruiters and a separate budget for finding new talent.

Take the time to figure out how big you want your firm to be, what your expenditures will be with a bigger company, and how much money you’ll need to compensate. It’s fair to anticipate burning through cash quicker than you make it if you’ve raised venture capital to help you develop financially.

However, if you’re wasting money and failing to meet your development goals, you’ll need to reconsider your strategy. Set those growth goals now, and you’ll be able to evaluate them as you go.

  1. Transparency in Handling Employees and Investors

Finally, your financial strategy is important to potential investors. The same is also true for employees. Company executives are now expected to be open and honest with their employees. Some startups go so far as to make their salary public knowledge.

Modern workers, at the absolute least, want to know that the firm is in excellent hands and on the right track. When CEOs can discuss the financial plan in all-hands meetings, they add facts to a business strategy that might otherwise be missing in specifics.

Employees enjoy seeing critical data such as sales, expenses, and where you stand on the path to profitability.


Overall, the financial plan exists to assist you in tracking your progress. How did your season turn out for you? What steps have you taken to achieve your objectives? When a small business owner is engrossed in the day-to-day operations of operating their company, it’s easy to lose sight of the progress they’ve made in growing their company.

Through reviewing and analysing factual data, the financial plan allows the small company owner to know exactly what is going on. If a small business owner wants to run successfully for years to come, they must have a rigorous business plan that is updated regularly.

Francis Nwokike

Francis Nwokike is the Founder and Chief Editor of The Total Entrepreneurs. A Social Entrepreneur and experienced Disaster Manager. He loves researching and discussing business trends and providing startups with valuable insights into running a profitable business. He created TTE to share ideas and tips to help entrepreneurs run and grow their businesses.

Leave a Reply

Your email address will not be published. Required fields are marked *