Apple Overtakes Google as World Most Valuable brand

According to a recent report by Millward Brown and WPP, Apple has overtaken Google as the world’s most valuable brand for the current year running.

The report said Apple has increased its brand value to $247 billion, a rise of 67% year on year. Google which is now number two also grew, achieving a 9% value increase to reach $173.7 billion.

The report gave the total value of world top 100 brands to now worth $3.3 trillion.

The latest report of top most valuable global brands was released on Wednesday 3 June, 2015 by Millward Brown and WPP has said.

The figure, according to the 2015 BrandZ Top 100 Most Valuable Global Brands report, is 14% increase on 2014 and a 126% growth over the 10 years since the ranking was first launched.

According to the 2015 report, Apple is now the world’s most valuable brand overtaking Google.

Microsoft, now worth $115.5 billion, is the new number three, rising one position with value growth of 28%. IBM is in the fourth position with brand value of $93.98 billion; Visa is in the fifth position with $91.96 billion, while AT& T, Verizon and Coca Cola are in the sixth, seventh and eight positions with brand values of $89.49 billion, $86 billion and $83.84 billion, respectively.

David Roth, WPP said: “Brand value has risen substantially despite a disruptive decade. This is a pivotal moment for brand builders. We’re at the threshold of a new normal, and a changing consumer. The past 10 years of valuing brands proves that investing in creating strong, valuable brands delivers superior returns to shareholders.”

Also Read: Dangote, Star Beer Ranked Among Africa’s Most Valuable and Admired Brands

The BrandZ Top 10 Most Valuable Global Brands 2015

Apple Overtakes Google as World Most Valuable brand

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    Francis Nwokike

    Francis is a Passionate Social Entrepreneur. Love discussing new trends in Business and Marketing. A Startup consultant. A good listener. Love to help that your business grow.

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